On June 11, 2019, the Oregon Tourism Commission adopted Travel Oregon’s Strategic Plan and budget for the 2019-21 biennium. The plan was developed with extensive input from Oregon’s travel and tourism industry, regional partners and Travel Oregon staff. The plan guides Travel Oregon’s work with key initiatives and measurements, aligning staff, programs and investments around clear strategies.
At the core of the plan is the reinforcement of Travel Oregon’s strategic evolution as a Destination Management Organization. This plan aims to help Travel Oregon achieve its vision: A better life for all Oregonians through strong, sustainable local communities that welcome a diversity of explorers.