This report provides intelligence into the size and structure of the domestic overnight leisure travel market for the Oregon’s Willamette Valley Region during the 2011 travel year. The report includes estimates of the following: visitor volumes, demographic information, key sources of business, trip characteristics, activity/experience participation, travel expenditures, and other Oregon regions visited. The study also provides comparisons to the total Oregon travel market.
Willamette Valley Overnight Travel Study: 2011, Longwoods International
March 6, 2013