Traveler sentiment research shows that right now consumers want to know which destinations and businesses are open and following guidelines for health and safety. Thankfully, a variety of zero-cost digital tools will help you surface this key information to consumers online. Kim Palmer, Google Program Director at Miles Partnership, and host Cecilia Suvagian, Travel Oregon Global Integrated Marketing Database Specialist shared tactical tips and best practices for online listings. They explained proactive efforts that give maximum exposure on influential consumer-facing platforms. Viewers will also learn how to utilize free tools from Google My Business, Yelp and TripAdvisor.
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