Welcome to Travel Oregon.

Tourism in Oregon is a $10.8 billion industry. Our industry directly generates more than 105,000 jobs in Oregon – with secondary impacts that create another 54,800 jobs. As a key driver in Oregon’s economy, what you do every day to support tourism matters. Together, we can do something even greater. Whether it’s timely research, tourism planning tools, or inspiration for your next marketing campaign, our aim is to provide resources to support the work that you do. We’d love to hear from you; let us know how we’re doing.

About the Video: The Faces of Travel & Tourism video series showcases individuals across the state to tell their story of the power of Oregon’s travel and tourism industry. Paul Arentsen of Winding Waters River Expeditions and Maria Ponzi of Ponzi Vineyards share their stories with us.

Travel Oregon 2015-2017 Strategic Plan

Learn how Travel Oregon’s key strategies and targeted outcomes are engaging explorers. Read the strategic plan – the foundation for all Travel Oregon initiatives – which is updated biennially.

Power of Travel & Tourism Toolkit

This toolkit provides you with economic impact numbers, videos and media clips to help you speak to the power of travel and tourism in your community and region.

We Like it Here Campaign Toolkit

This groundbreaking Spring campaign will inspire travelers to experience sites across all of Oregon. See how to leverage Travel Oregon’s assets for your own marketing efforts.

News and Press

  1. Travel Oregon Awards More Than $500,000 for Local Tourism Projects

    An artisan food trail, wayfinding signage and non-stop air service will now be available for visitors and locals, thanks in…

  2. Rare Total Solar Eclipse Set to Cross Oregon in 2017

    The Oregon Tourism Commission, dba Travel Oregon, in partnership with the Oregon Museum of Science and Industry (OMSI), is helping…

  3. BendBulletin.com, “Central Oregon’s Youngest City Builds Brand”

    The Bend Bulletin takes a look at how the city of La Pine has developed a logo and marketing strategy…

Upcoming Events

  1. JATA Tourism Expo Japan

    Tokyo, Japan

  2. Travel Oregon 101 Seminar

    Roseburg, Ore.

  3. Oregon Tourism Commission Meeting

    Crater Lake, Ore.