Welcome to Travel Oregon.

Tourism in Oregon is a $10.8 billion industry. Our industry directly generates more than 105,000 jobs in Oregon – with secondary impacts that create another 54,800 jobs. As a key driver in Oregon’s economy, what you do every day to support tourism matters. Together, we can do something even greater. Whether it’s timely research, tourism planning tools, or inspiration for your next marketing campaign, our aim is to provide resources to support the work that you do. We’d love to hear from you; let us know how we’re doing.

About the Video: The Faces of Travel & Tourism video series showcases individuals across the state to tell their story of the power of Oregon’s travel and tourism industry. Paul Arentsen of Winding Waters River Expeditions and Maria Ponzi of Ponzi Vineyards share their stories with us.

Travel Oregon 2015-2017 Strategic Plan

Learn how Travel Oregon’s key strategies and targeted outcomes are engaging explorers. Read the strategic plan – the foundation for all Travel Oregon initiatives – which is updated biennially.

Power of Travel & Tourism Toolkit

This toolkit provides you with economic impact numbers, videos and media clips to help you speak to the power of travel and tourism in your community and region.

We Like it Here Campaign Toolkit

This groundbreaking Spring campaign will inspire travelers to experience sites across all of Oregon. See how to leverage Travel Oregon’s assets for your own marketing efforts.

News and Press

  1. We Like it Here. You Might Too.

    The paid media behind Travel Oregon’s “You Might Like Oregon” spring marketing campaign concluded on June 30. Preliminary results indicate…

  2. Record Number of Tour Operators and Media Discover Oregon at IPW

    IPW 2016 in New Orleans proved to be another successful year of showcasing Oregon to the world. The three-day tradeshow…

  3. Statewide Tourism Survey and Town Hall Findings

    In March we asked you to share your thoughts with us in a statewide stakeholder survey. Independent consultants collected opinions…

Upcoming Events

  1. Travel Oregon 101 Webinar

    Webinar - Online

  2. ESTO 2016

    Boca Raton, Fla.

  3. JATA Tourism Expo Japan

    Tokyo, Japan