Welcome to Travel Oregon.

Tourism in Oregon is an $11.3 billion industry. Our industry directly generates more than 109,500 jobs in Oregon – with secondary impacts that create another 56,900 jobs. As a key driver in Oregon’s economy, what you do every day to support tourism matters. Together, we can do something even greater. Whether it’s timely research, tourism planning tools, or inspiration for your next marketing campaign, our aim is to provide resources to support the work that you do. Learn more about Travel Oregon and let us know how we’re doing. We’d love to hear from you.

About the Video: Front Page News, a nationally broadcast television producer specializing in thirty minute and short-form Public Television stories highlighting specific industries and topics, spent some time in Oregon this fall. They produced a video with Travel Oregon CEO, Todd Davidson, showcasing the economic impact and the health benefits of travel and tourism.

Take the Wildfire Survey

Your input is critical in this study as it will assist us in assessing how wildfires affected Oregon’s tourism industry. The survey deadline is now Friday, March 16. 

Spring Campaign Toolkit

The aptly named “Only Slightly Exaggerated” campaign is a fanciful cinematic animation of Oregon’s majestic and diverse natural features and range of outdoor adventures.

Attend a Listening Session

Travel Oregon, in partnership with Oregon’s seven RDMOs, invites you to join one of 10 Oregon Tourism Listening Sessions across the state this spring.

News and Press

  1. TheDrum.com: “Travel Oregon ‘slightly’ exaggerates its tourist destinations in spring campaign”

    TheDrum.com picked up the new campaign, sharing: “Most travel destinations like to show you pictures of grand vistas or majestic…

  2. Vice.com: “Oregon Wants You to Believe the State Is a Studio Ghibli Film”

    Motherboard.vice.com shared Travel Oregon’s new spring campaign with the perfect video description:  “Mushroom people hit the beaches, giant bunnies gallop through…

  3. AdWeek.com: “W+K’s Delightful Animated Film Captures the Magic of Oregon in Spring”

    AdWeek.com highlighted Travel Oregon’s spring campaign, “Only Slightly Exaggerated.” Read the full story.

Upcoming Events

  1. Active America China

    Atlanta, GA

  2. Willamette Valley – Oregon Tourism Listening Session

    Eugene, Ore.

  3. OTIS Training (2018)