Welcome to Travel Oregon.

Tourism in Oregon is a $10.8 billion industry. Our industry directly generates more than 105,000 jobs in Oregon – with secondary impacts that create another 54,800 jobs. As a key driver in Oregon’s economy, what you do every day to support tourism matters. Together, we can do something even greater. Whether it’s timely research, tourism planning tools, or inspiration for your next marketing campaign, our aim is to provide resources to support the work that you do. We’d love to hear from you; let us know how we’re doing.

About the Video: The Faces of Travel & Tourism video series showcases individuals across the state to tell their story of the power of Oregon’s travel and tourism industry. Paul Arentsen of Winding Waters River Expeditions and Maria Ponzi of Ponzi Vineyards share their stories with us.

Travel Oregon 2015-2017 Strategic Plan

Learn how Travel Oregon’s key strategies and targeted outcomes are engaging explorers. Read the strategic plan – the foundation for all Travel Oregon initiatives – which is updated biennially.

Oregon Tourism Town Halls

Travel Oregon is looking for the best and most efficient ways to enhance the economic impact of travel and tourism and the quality of life our industry has on communities throughout Oregon. Join us at a Tourism Town Hall.

We Like it Here Campaign Toolkit

This groundbreaking Spring campaign will inspire travelers to experience sites across all of Oregon. See how to leverage Travel Oregon’s assets for your own marketing efforts.

News and Press

  1. Wine Enthusiast, “America’s Most Unique Wine Tastings”

    Wine Enthusiast showcases the Willamette Valley’s Equestrian Wine Tours in it’s America’s Most Unique Wine Tastings article. Read about it…

  2. OregonLive.com, “In Centennial Style, Oregon Celebrates Columbia River Highway”

    The Oregonian takes a closer look at the June 7, 2016 centennial celebration for the historic Columbia River Highway. Read…

  3. KATU.com, “New Non-Stop Flight from PDX to London will Bring New Wave of Tourism, Economic Impact”

    Portland’s KATU News takes a closer look at the Delta Airlines announcement to begin non-stop air service from PDX to…