Welcome to Travel Oregon.
Tourism in Oregon is a $9.2 billion industry. Our industry directly generates some 91,100 jobs in Oregon — and indirectly creates another 41,000 jobs. As a key driver in Oregon’s economy, what you do every day to support tourism matters. Together, we can do something even greater. Whether it’s timely research, tourism planning tools, or inspiration for your next marketing campaign, our aim is to provide resources to support the work that you do. We’d love to hear from you; let us know how we’re doing.
About the video: Oregon’s Governor John Kitzhaber discusses the critical role of the travel and tourism industry to the state’s socio-economic success.
The 2011 – 2013 Strategic Plan
Learn how Travel Oregon’s key strategies and targeted outcomes are working to reach experience-hungry travelers. Read the strategic plan – the foundation for all Travel Oregon initiatives – which is updated biennially.
Did You Know?
For every $1 Travel Oregon spends on domestic advertising, $8+ is generated in state and local tax revenue.
Advertising Accountability Study, Longwoods International, 2008
McKenzie Pass Scenic Bikeway
One of Oregon’s 11 Scenic Bikeways, McKenzie Pass is rideable all summer, but take advantage now as its open to just cyclists for a few weeks every year. Vehicle access will start on June 15.
News and Press
- May 20, 2013
OregonLive.com, “2013 Spring Wine Guide: Welcome to Oregon Wine Country”
An article showcases May as Oregon Wine Month, which culminates in the Memorial Day weekend celebration at many of the…
- May 10, 2013
New Report Shows the Continuing Positive Impact of Tourism on Oregon’s Economy
SALEM, Ore. – Just in time for National Travel and Tourism Week—a celebration of the wide-ranging impacts of tourism –…
- May 9, 2013
First in the Country Oregon Scenic Bikeways Program Reaches New Milestone
SALEM, Ore. – The Oregon Parks and Recreation Department (OPRD) and Oregon Tourism Commission (dba Travel Oregon) announce the designation…
Upcoming Events
- June 18, 2013
Oregon Tourism Commission Meeting
Klamath Falls, OR
- June 21 - 22, 2013
Regards to Rural 2013
Corvallis, OR
- August 18 - 20, 2013
ESTO
Richmond, VA
Oregon Travel Barometer
Check out the impact the tourism industry is making each month. View the Travel Barometer.
Travel Oregon Forever
Everything you and your business need to go green. Learn More and Take the Challenge!