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A person uses binoculars, observing across a body of water. Tall grass surrounds them, with the distant shoreline and sky visible in the background.
Southern Oregon Coast by Justin Myers

Research

Research helps Oregon’s Tourism and Hospitality industry make informed decisions regarding product development, enhances the industry’s marketing efforts, helps track trends and performance at state and national levels and provides performance measures for the agency and the industry. Travel Oregon initiates original research by contracting with professional researchers, purchases relevant studies and partners with others to develop research that will benefit Oregon.

 

Please note: We are aware that some documents may not be accessible to all users. We are working to resolve this issue. In the meantime, if there’s information you’re looking for that’s not accessible, please contact Javier Parada Torres at javierpt@traveloregon.com.

 

A bartender serves wine, smiling while holding a bottle, behind a bar lined with filled glasses and wine bottles. Patrons chat, and the wall displays rows of taps.

Take the 2026 Tourism Industry Partner Survey

Travel Oregon and the state’s seven Regional Destination Management Organizations (RDMOs) are gathering industry feedback to develop strategic plans that respond to the emerging needs of Oregon communities and the tourism industry. Please complete the survey by October 1 for a chance to win a $500 Visa gift card.

Oregon Tourism Industry Partner Survey

Together we strive to create a better life for all Oregonians.

$14.6 Billion

Total Spending

122,900

Oregon Jobs

$741 Million

State & Local Tax Revenue

Economic Impact of Travel in Oregon

Research by Category

Photo of crabbing in Coos Bay by Justin Myers

Economic Impact

Man and woman looking at display by Justin Myers

Oregon Visitor Profile Research

A child with a red backpack walks across a narrow wooden bridge surrounded by dense, green forest vegetation.

Oregon Travel Statistics

Cyclists ride along a paved road, flanked by rocky, shrub-dotted terrain. Rolling hills extend into the distance, with a mountain range under a blue sky providing a scenic backdrop.

RCTP Dashboard

Sun shining through wooded forest

Oregon Wildfire Research

Photo of a mountain view out of a window

Oregon Lodging Research

Baskets of fresh strawberries, blueberries, and snap peas are arranged on a red cloth, with a bunch of green dill in the foreground, creating a vibrant, fresh market scene.

Culinary & Agritourism Research

Kayaking at Jackson Kimball Park by Kamrin Nielsen

Outdoor Recreation Research

City skyline illuminated at dusk, buildings glowing with lights against a backdrop of distant mountains. The sky transitions from orange to blue, creating a serene and vibrant urban landscape.

All Research