Join us in creating a better life for all Oregonians through strong, sustainable local communities that welcome a diversity of explorers.
We inspire travel that drives community enhancement and economic development. Through innovation and partnerships, we share the stories of Oregon’s people and places, deliver world-class experiences, strengthen the industry, work to ensure all travelers feel welcome and preserve Oregon’s way of life and its natural places.
Learn about Travel Oregon's Economic Recovery Efforts
The travel and tourism industry has been heavily impacted by the pandemic. In 2020, of the 178,200 payroll jobs Oregon lost, 81,600 of those, or 46.9%, were in the travel and tourism sector. More than 75% of these lost jobs were in food service or bars. Travel Oregon is committed to investing in key opportunities that repair, rebuild and restore Oregon’s tourism economy.
Travel Oregon Economic Recovery EffortsTogether we strive to create a better life for all Oregonians.
$12.8 Billion
Total Spending
117,500
Oregon Jobs
$592 Million
State & Local Tax Revenue
Travel Oregon’s Why Guides program is an agency-wide effort to recognize and promote tourism industry operators, guides and outfitters as one of the state’s top tourism assets.
Why Guides?
Tell us more about your business to join Travel Oregon’s guiding registry for additional promotion during the 2021 spring and summer seasons.
Why Guides RegistrationYou Might Be Looking For
Attend an industry event and stay informed of tourism-related news in Oregon
Upcoming Events
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14th Annual Frontliners Conference
April 21, 20219 a.m.-4 p.m. -
Exploring Vaccinations and Emerging Consumer Adaptations
April 22, 20219-10 a.m. -
May OTIS Training
May 4, 202110-11 a.m.
More Events
Latest News
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Cheryl Hill, 42, lives in Portland and has been volunteering with the Trail Ambassadors Program since 2018. She became a…
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In this issue: NEW: Industry Spotlight Oregon Outdoor Recreation Summit Request for Session Proposals Oregon in the News Access Past…