Travel Oregon | Industry Resources
Welcome to Travel Oregon: Industry
We inspire travel that uplifts Oregon communities. Collaborating with partners to align as stewards of Oregon, we work to optimize economic opportunity, advance equity and respect the ecosystems, cultures and places that make Oregon…Oregon.
State of OR Marketing Campaign
Travel Oregon’s campaign platform, The State of OR, leans into the idea that Oregon is a place defined by contrasts that coexist in harmony, offering travelers a deeper and richer experience. Through this lens, we invite travelers to feel, think, do, be, taste, and try all that the State of OR has to offer, without having to choose one experience over another.
State of OR Campaign ToolkitTogether we strive to create a better life for all Oregonians.
$14.6 Billion
Total Spending
122,900
Oregon Jobs
741 Million
State & Local Tax Revenue
Industry Resources
The Value of Tourism
From investments in local projects to generating tens of thousands of jobs, tourism has a valuable impact in every region of the state. Learn more about how tourism is at work in each of the seven tourism regions.
Oregon Governor’s Conference on Tourism
The state’s premier industry conference for travel and tourism professionals will take place March 29-31, 2027 in Salem.
Oregon Tourism Commission
A nine-person, governor-appointed board oversees and approves the budget and strategic plan that directs the actions of the Travel Oregon staff.
About Us | What We Do
We promote Oregon as a travel destination and support the state's tourism industry.
RCTP Dashboard
The Regional Cooperative Tourism Program dedicates 20% of the state’s lodging tax into regional programming and activities.
Oregon Wildfire Information
The safety of our residents and visitors is our first priority, and we must provide consistent messaging regarding wildfires, closures and air quality.
Upcoming Events
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Webinar: Maximizing Your Google Business Profile with Locl
May 7, 2026Virtual Event -
Dark Sky Tourism Learning Community May Meeting
May 19, 2026Virtual Event -
Grantsmithing 101 Workshop
June 3, 2026
More Events
Latest News
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We sat down with winemaker Jeanne Feldkamp of Corollary Wines to discuss Method Oregon, the nonprofit organization setting a new standard for Oregon’s sparkling wines. Jeanne co-founded Method Oregon and is passionate about elevating Oregon’s national…
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PORTLAND, Ore. (May 4, 2026) — Despite global challenges, tensions and economic uncertainties, tourism remains a critical economic driver in Oregon, contributing $14.6 billion in travel spending annually to the state economy. The 2025…