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Visitor taking a photo of Painted Hills in Eastern Oregon.

Join us in creating a better life for all Oregonians through strong, sustainable local communities that welcome a diversity of explorers.

Learn about Travel Oregon's Economic Recovery Efforts

The travel and tourism industry has been heavily impacted by the pandemic. In 2020, of the 178,200 payroll jobs Oregon lost, 81,600 of those, or 46.9%, were in the travel and tourism sector. More than 75% of these lost jobs were in food service or bars. Travel Oregon is committed to investing in key opportunities that repair, rebuild and restore Oregon’s tourism economy.

Travel Oregon Economic Recovery Efforts

Together we strive to create a better life for all Oregonians.

$12.8 Billion

Total Spending


Oregon Jobs

$592 Million

State & Local Tax Revenue

Travel Oregon’s Why Guides program is an agency-wide effort to recognize and promote tourism industry operators, guides and outfitters as one of the state’s top tourism assets.

Why Guides?

Tell us more about your business to join Travel Oregon’s guiding registry for additional promotion during the 2021 spring and summer seasons.

Why Guides Registration

Attend an industry event and stay informed of tourism-related news in Oregon

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