The Oregon Tourism Commission, dba Travel Oregon, is a semi-independent agency that works to enhance Oregon's economy by developing world-class visitor experiences and providing information that inspires travel and conveys the exceptional quality of Oregon as a destination.
The Travel Oregon team develops and implements a biennial strategic plan that includes four imperatives: Optimize Statewide Economic Impact, Support and Empower Oregon’s Tourism Industry, Champion the Value of Tourism and Run an Effective Business that guide the work we do. Travel Oregon works extensively with our regional partners, local communities, government agencies and private businesses to implement our strategic plan.
We’ve recently shifted from a Destination Marketing Organization to a Destination Management Organization. This means that although our goal is to drive travel to the state, ultimately, we strive to improve the visitor experience in smart and sustainable ways—enhancing and protecting our state’s assets. We do this through award-winning marketing, helping communities across Oregon reach their full tourism potential, working in international markets and cultivating partnerships.