South Willamette Valley Culinary & Agritourism Studio

Lane County Farmers Market

Culinary and agricultural tourism have great potential to strengthen the economic impact across regions with agricultural roots. Experiential tourism — anything from visiting working farms, to learning to cook with locally grown ingredients, to attending a salmon bake — is booming, particularly in rural communities.

This two-day workshop was designed for those interested in developing unique visitor experiences such as farm stands, tasting rooms, guided fishing trips, or hands-on culinary and agricultural tours in the South Willamette Valley.


Workshop Part I
Tuesday, March 6, 2018 | 9 a.m. — 4:30 p.m.
Junction City Grange | Junction City, OR

Evening Networking Social
Tuesday, March 6, 2018 | 5:00 p.m. — 8 p.m.
Hayworth Estate Wines | Eugene, OR

Workshop Part II
March 7, 2018 | 9 a.m. — 3 p.m.
Junction City Grange | Junction City, OR

Workshop Presenters:

Maura Schwartz

Maura is a nationally and internationally recognized cooperative business consultant. Maura now provides technical assistance and training to new cooperatives, associations and rural community leaders, both overseas and in the Pacific Northwest. She currently trains two new nonprofit organization boards in Warm Springs, delivers entrepreneur training for the Confederated Tribes of Coos, Lower Umpqua and Siuslaw Indians and works for the International Finance Corp. Maura holds two degrees in agriculture: BS in Animal Sciences and MS in International Agricultural Development. She also completed all MBA marketing and accounting courses. This background shines through in her love of living where food is grown, and in helping people understand and value all aspects of food systems. She initiated the High Desert Educational Agriculture Tours (HD-EATs), working with local farmers, OSU Extension and the High Desert Food and Farm Alliance. HD-EATs offers half-day tours to Jefferson County farms to learn about local food production, niche farming, commercial operations and the impact on the local economy.

Erika Polmar
Content Expert – Agritourism Policy

Erika Polmar created Plate & Pitchfork Farm dinners to reconnect diners with the people and places that grow and craft their food.  In the process of growing her business she developed a keen understanding of the land use, regulatory and economic issues that often challenge the agricultural and culinary producers. She is committed to developing pathways, partnerships and policies to overcome these obstacles and support the continued development of responsible agritourism in Oregon.  Erika honed her marketing, product development and competitive intelligence experience in positions at, Ecotrust, Eleven, the Oregon Multimedia Alliance and J.K. Carriere Wines.   She’s enthusiastically working to end hunger in Oregon in partnership with Farmers Ending Hunger, and spends her time off in the woods with her loyal Labrador. You’ll find her at or on Instagram @pitchforkpdx


Want more information about South Willamette Valley Culinary & Agritourism Studio?

If you have additional questions or comments about South Willamette Valley Culinary & Agritourism Studio, please contact the appropriate member of the Travel Oregon staff listed below.

  1. Kayla Dunn