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A green combine harvester moves through a golden wheat field, cutting crops. In the background, there's a distant mountain under a clear blue sky.
Wheat Harvest in the Klamath Basin by Kamrin Nielsen

Oregon Agritourism Handbook

The handbook was created for a wide range of people with a common interest in the intersection of agriculture and tourism.

Whether you’re a farmer or rancher (or an aspiring one), have a tourism business that works with farmers and ranchers, or are a budding entrepreneur with no land but an agritourism venture idea, this site is for you.

If you’re just starting out, you may want to work through the information in the order outlined below. If you have an existing operation, just skip around to the sections that seem most relevant. Much of the handbook’s content is in the form of PDF documents that you can download and print as needed. Download the full Oregon Agritourism Handbook.

Gearing Up for Agritourism

Lush, green vineyards stretch across rolling hills under a clear sky, surrounded by tall, slender trees, creating a picturesque, serene landscape with distant mountains in the background.

Introduction

A person in a red hoodie holds two large red crabs outside a shop with a window display featuring neon text "BAIT" and images of crabs.

I. Why Consider Agritourism?

Two large wooden barrels rest on a metal tractor attachment. The scene is set near a vineyard with green vines, a dirt path, and a building labeled "Park Farm."

II. Assessing your Potential for Agritourism Success

A combine harvester releases a stream of chopped grass into the air in a vast, open field under a bright, partly cloudy sky, with distant hills in the background.

III. Complying with Legal and Regulatory Requirements

Stalls display fresh vegetables under white canopies, while people browse and shop at an outdoor farmers market. Trees and more vendors line the background. Signs read "BIG LICK FARM" and "Certified Naturally Grown."

IV. Managing Risk

Cows graze in a fenced, grassy field under a clear blue sky. In the distance, red barns and trees line the landscape with a snow-capped mountain visible on the horizon.

V. Developing a Business Plan

A white mug with latte art containing creamy leaf designs, labeled "INSOMNIA COFFEE CO" with "est. 2007" beneath, rests on a wooden table, suggesting a coffeehouse setting.

VI. Marketing Your Agritourism Venture

Red strawberries rest in blue cardboard baskets, filling the frame. The strawberries appear fresh, with some showing green stems. The baskets are closely packed, creating a vibrant, colorful display.

VII. Delivering a Great Visitor Experience

VIII. Productive Partnerships

Disclaimer:

“The information included in the Oregon Agritourism Handbook should not be construed or treated as legal advice or counsel on matters of legal, tax, land-use or other policy.  The Oregon Agritourism Handbook is strictly written to provide information to individuals interested in pursuing an agritourism business. This information is intended as a guide and resource hub. It is the responsibility of the individual to determine and understand all applicable laws, rules and regulations for each specific business and location. This handbook only offers information on where and how to connect with those resources. In no way is the information compiled intended to replace advice obtained from professionals such as an attorney, insurance agent, financial planner or land-use planner. Content and outside links found in the Oregon Agritourism Handbook do not necessarily reflect the views of the State of Oregon, Travel Oregon or the Oregon Tourism Commission. While the writers of this content have taken precautions to ensure the accuracy of the information provided, please note that content is subject to change. The advice of qualified and licensed professionals should be sought before embarking on any new or expanded business venture.”