Agritourism Working Group
In order to develop Oregon’s culinary and agritourism potential, in 2014 Travel Oregon convened a statewide Working Group to inform its development, sales and marketing strategies.
The Working Group consisted of agritourism business and entrepreneurs and the following types of organizations:
- Small farms and ranches such as Gathering Together Farms and Wilson Ranches
- Non-profit organizations such as the Portland Farmers Market and Ecotrust
- Associations such as the Oregon Brewers Guild and World Food Travel Association
- Regional economic development organizations such as the Northeast Oregon Economic Development Organization
- County governments such as Yamhill County
- State agencies such as the Oregon Department of Agriculture
Related Research
Research that Travel Oregon has commissioned or found useful to better understand the culinary and agritourism niche market can be found here.
Additional, key reports to inform the Working Group’s efforts include:
- Opportunities for Travel Oregon to Promote Quality Agritourism Development, October 2012
- 2012-2013 Oregon Agritourism Summit Summary Report, convened by Oregon State University
- 2012 Diversifying Agricultural Activities in Rural Zones, published by Sustainable Agriculture Research and Education (SARE)
Working Group Meeting #1 | March 20, 2014
- Meeting Agenda
- Facilitator’s Power Point Slides
- Travel Oregon’s Power Point Slides
- Video: Communities Powered by Travel – Wallowas
- Video: Tasty Oregon Road Trips: Eat Your Way to the South Coast
- Video: Full on Oregon
- Work Group Meeting Notes
Working Group Meeting #2 | May 15, 2014
Working Group Meeting #3 | June 5, 2014
Working Group Conference Call | June 23, 2014
- Work Group Meeting Notes (Draft strategies and goals)
Oregon Agritourism Strategies and Goals
Collective Impact Model
Travel Oregon is exploring Collective Impact as a model for guiding its development work in collaboration with broad stakeholder collectives. If you are interested in learning more about this model, here are a couple of articles that may interest you:
- Collective Impact by John Kania and Mark Kramer, Stanford Social Innovation Review, Winter 2011
- Understanding the Value of Backbone Organizations in Collective Impact by Shiloh Turner, Kathy Merchant, John Kania and Ellen Martin, Stanford Social Innovation Review, July 2012
Agritourism Working Group Contact
All inquiries should be directed to the Travel Oregon contractor: Kathi Jaworski with Write to Know Consulting by email or phone: 541-953-4755.