Why Guides Marketing Boost Program

A comprehensive marketing assessment and professional consultation to help refine and elevate existing marketing initiatives and identify future opportunities for your business.

The application window for the winter 2024-25 Why Guides Marketing Boost program has closed. 

Travel Oregon will review each application to confirm the eligibility of the participant. Due to program size limitations, application to the program does not guarantee participation. Except for in the case of a transfer of ownership, businesses who participated in a previous cycle of the Marketing Boost program are not eligible to re-apply. 

Program Benefits

Participation in the Why Guides Marketing Boost Program will provide your business with the following benefits:

• Digital Marketing Assessment & Consultation: A complete review by a digital marketing specialist of all public-facing, online marketing, focusing on website performance, booking experience, social media platforms and more. Each business will participate in a kick-off meeting with a marketing consultant who will develop a comprehensive assessment report for your business and provide a 1-hour consultation to review the findings.
• Support from Marketing Experts: Businesses will receive up to 10 hours of  direct support from Travel Oregon and other industry marketing experts to tackle priority areas of need identified in the digital marketing assessment (up to $1500 consultation value).

Program Requirements & Expectations

There are three requirements for joining the Why Guides Marketing Boost Program:

1. Must be a Why Guides registered business: This opportunity is open to businesses participating in Travel Oregon’s Why Guides program only. Learn more about the program here.
2. Intake: Businesses must complete an intake form and attend a 1-hour kickoff meeting with the marketing consultant in order to receive an assessment.
3. Marketing Consultation: Businesses will receive their digital marketing assessment report after scheduling a second 1-hour consultation session. Additional consultation and technical assistance is dependent upon engagement with the consultant by the business.
4. Availability: Participating businesses must be responsive to requests for information and invitations to meet from the marketing consultant throughout the entirety of the program, approximately December 2024 through May 2025. Businesses should anticipate allocating 8-10 hours of their time toward this program during that period.