2022 Oregon Visitor Profile

The Oregon Visitor Profile study was completed in collaboration with Destination Analysts, Travel Oregon, the Port of Portland and DMOs from across the state. This robust survey features data from over 15,000 Oregon visitors and provides insights on their perceptions, motivations, trip details, satisfaction, planning and demographics.

Oregon Visitor Profile Statewide Report

Oregon Visitor Profile Dashboard

Regional reports:

• Central Oregon
• Eastern Oregon
• Mt. Hood and the Columbia River Gorge
• Oregon Coast
• Portland Region
• Southern Oregon
• Willamette Valley

Additional resources and presentations related to the findings of the study are available below:

• 9 Key Learnings About Oregon Visitors and What it Means for the Future
• Watch the 2022 Oregon Visitor Profile webinar