In agritourism, producers combine farming with some aspects of tourism. Agritourism can take the form of farm-direct sales, education, entertainment, outdoor recreation and hospitality. This study sought to quantify the potential value that agritourism may provide to Willamette Valley farmers and their communities. Based on our surveys, farmers offering agritourism may earn 50% of their gross revenues and 50% of their net revenues or profits from agritourism. These producers diversify their income sources, which protects against economic fluctuations.
The study area included Benton, Clackamas, Lane, Linn, Marion, Multnomah, Polk, Yamhill and Washington counties.