Oregon’s Bounty Visitor Behavior and Attitudes: 2011, Suzanne Cook Consulting, LLC

This study was designed to explore a number of aspects related to Oregon visitors’ shopping and dining experiences. More specifically around the visitors’ awareness of Oregon products, their perceptions related to the uniqueness of these products as compared to those available in other destinations, and their purchase of such products both while visiting and after returning home. The study also investigated the influence that unique products have on decisions to visit, trip satisfaction and likelihood to return to Oregon.