Tourism Development

The Tourism Development team's mission is "to assist Oregon communities and organizations to develop, enhance and implement quality tourism plans and products."  Five main objectives have been identified (not ranked or prioritized) to fullfill this mission:

Objectives:

• Provide strategic direction, proactive leadership and educational opportunities to support tourism development in Oregon
• Promote sustainable tourism development, including product innovation that is appropriate for the community, consistent with tourism industry values and coordinated with other Travel Oregon departments and tourism-related entities
• Encourage greater statewide, year-round economic returns through enhanced visitor experiences and increased tourism products that cater to new and repeat customers
• Integrate tourism where feasible into the development and policy framework of all relevant state and federal agencies
• Educate local, regional and statewide governments and communities on tourism's contribution to Oregon's economic prosperity and quality of life
  

We believe that what's good for tourism and hospitality is good for Oregon and what's good for Oregon is good for the tourism and hospitality industry.