Request for Proposals
Travel Oregon is currently seeking Request for Proposals for Digital Agency of Record.
Travel Oregon is soliciting proposals to provide comprehensive digital strategy, account and project management, design and development services for OTC’s consumer and industry websites. Applicants must show their ability to build compelling interactive experiences for both consumer and industry audiences and manage complex digital projects.
More specifically, applicants will need to demonstrate experience with:
- Full-stack WordPress development and content migration, digital and website design strategies, account and project management.
- Continuous improvement and optimization services to enterprise clients including UX/UI updates, user-testing, regression testing, site speed and load testing.
- Expertise in the following areas: Search Engine Optimization (SEO), Google Analytics (GA), content updates through dynamic third-party APIs, building and managing WordPress plugins.
- Thought leadership and/or experience with: dynamic content personalization, on-page optimization based on Google Search Console (GSC) reporting, Content as a Service (CAAS) model, and Web3 concepts.
- Knowledge of Oregon as a destination. Demonstrate knowledge of the state and/or articulate how the contractor intends to become familiar with Oregon.
The deadline to apply is 5 p.m. on January 13. Direct questions to rfp@traveloregon.com.
Learn more and apply here.
Q+A
Q: With respect to the budget, could you clarify that the $50,000 for marketing campaigns is for making changes to the websites to support the campaigns or for campaign materials?
A: Correct. The $50k is allocated for the creation of digital experiences created on traveloregon.com to support various campaigns.
Q: For the $200,000 identified for maintenance and/or continuous improvement, we understand you are looking for a rate for our services through the year, is this correct?
A: Correct. Please provide a detailed maintenance plan appropriate for the budget.
Q: Could you let us know if you have a local preference or are you open to a Canadian agency that has done similar work with clients across North America?
A: Selection criteria was stated in the RFP. Knowledge of Oregon as a destination is critical. Contractor must demonstrate knowledge of the state and/or articulate how the contractor intends to become familiar with Oregon.
Q: Is there anticipated to be a backlog of enhancements / updates / campaigns for the sites that we should be aware of?
A: There is a backlog of enhancements/updates etc. but expect collaboration with the new agency before moving forward.
Q: What’s the typical monthly burn for web support with the current AOR, and does this fluctuate during different parts of the year?
A: From July 2022 through Dec. 2022, the average hours used was 73.46; this ranged from a low of 43 (non-campaign) to a high of 87.75 (campaign month).
Q: What is involved in the scope of work for “supporting OTC’s brand marketing campaigns”? Can you give some examples?
A: An example would be the following campaign experiences pages that brought each campaign to life:
- https://traveloregon.com/welcome-to-oregon-again/
- https://traveloregon.com/only-slightly-exaggerated/
Q: How would your team measure the success of an AOR? e.g. Speed, responsiveness, creativity, craftsmanship (all of the above?)
A: All of the above + ability to craft optimal experiences on budget and on time along with being able to work with partner agencies such as our brand agency, Wieden+Kennedy and Sparkloft Media (social).
Q: What other partners would the AOR interface with on a regular basis (outside of the core TO team)?
A: The core team would be the majority of the contact; however other partners could include partner brand, social and content agencies: Wieden+Kennedy, Sparkloft Media, MEDIAmerica respectively.
Q: Will the winning agency become the sole Site Maintenance provider for OTC’s consumer and industry sites effective July 1, 2022 with a 12-month retainer at a minimum of 85 hours per month?
A: Yes.
Q: Or, as stated on page 9 of the RFP, will they be “placed on a list of approved contractors for the Digital Agency of Record services” with no service guarantee?
A: The winning agency could also have the opportunity to work with ODFW on their MyODFW site (pending independent negotiations).
Q: When during the RFP process can our team review the WP-OTIS plugin?
A: It is likely that the WP-OTIS plugin will be accessible to all finalists.