Grants Programs
Travel Oregon administers multiple grant and funding programs focused on benefiting the travel and tourism industry across the state.
Competitive Grants Program
Since 2017, 10% of Travel Oregon’s annual budget is dedicated to a Competitive Grants Program designated in state statute to enhance, expand and promote Oregon’s Tourism Industry. To date, more than $26.4 million has been awarded to support hundreds of projects and organizations across the state. Learn more.
Oregon Wine Country License Plate Programs
Proceeds from the sale of the Oregon Wine Country License Plates directly benefit the state by going towards wine and culinary tourism promotion. These proceeds are available through two annual funding programs administered by Travel Oregon to support wine and culinary tourism promotion:
Oregon Wine Country License Plates Matching Grants Program – Accepts applications annually in January-February with funds awarded in May. Projects must be completed by June of the following year. Learn more.
Oregon Wine Country License Plates Tourism Promotion Distribution Program – Oregon’s eight designated wine regions each develop a Wine & Culinary Tourism Promotion Plan annually in March-June, for use of funds over a two-year span. The eight wine regions each receive a share of dollars based on the amount of grape acreage grown per county included in their region. Learn more.
Travel Oregon announces all of its grants and funding opportunities through the industry newsletter.
Current Grant Programs
Competitive Grants Program
2026 Grant Guidelines available in March 2026. Funds awarded in September 2026. Projects completed by June 4, 2027.
Oregon Wine Country License Plates Matching Grant Program
Accepting applications from Jan. 20-Feb. 19, 2026. Funds awarded on May 6, 2026. Projects completed by June 4, 2027.
Oregon Wine Country License Plates Tourism Promotion Distribution
See who the designated regional tourism promotion agencies are that are eligible to receive funds.