Oregon Visitor Research:
Description: The purpose of the study was to research the size and structure of the overnight visitor market for Oregon during the 2009 travel year. The report includes: an overview of the U.S. overnight travel market; estimates of overnight visitor volumes to Oregon; Oregon’s key sources of business; the Oregon traveler profile; trip characteristics; Oregon’s product delivery; a variety of trended information on visitor demographics and trip characteristics.
Oregon Overnight Travel Study : 2007, Longwoods International
Oregon Overnight Travel Study: 2005, Longwoods International
Oregon Regional Visitor Research:
Description: These reports provide overviews for each of Oregon’s seven regions’ domestic tourism business during the 2009 travel year. They provide estimates of overnight visitor volume and travel expenditures for Oregon as well as for the individual regions. Strategic intelligence for each region includes: key sources of business, visitor profiling, and trip characteristics.
Central Oregon Overnight Travel Study: 2007, Longwoods International
Oregon Coast Overnight Travel Study: 2007, Longwoods International
Eastern Oregon Overnight Travel Study: 2007, Longwoods International
Mt. Hood-Columbia River Gorge Overnight Travel Study: 2007, Longwoods International
Portland Metro Overnight Travel Study: 2007, Longwoods International
Southern Oregon Overnight Travel Study: 2007, Longwoods International
Willamette Valley Overnight Travel Study: 2007, Longwoods International
Advertising Accountability:
- Advertising Accountability: 2010, Longwoods International (Latest Study)
Description:The purpose of the study is to: Determine Oregon's image as a travel destination; Assess the short term and long term impacts of Travel Oregon's 2008 advertising campaigns in terms of Oregon's image as a travel destination as well as revenue generated by incremental visitation of travelers to the state.
- Previous Studies:
Advertising Accountability: 2004, Longwoods International
Advertising Accountability: 2002, Longwoods International
Statewide Research:
- Local Transient Lodging Tax Survey: 2008, ECONorthwest
Description:Cities and counties are permitted by the State of Oregon to charge a transient lodging tax (TLT) for temporary lodging at hotels, motels, campgrounds, and other temporary lodgings. The purpose of the survey is to identify local TLT collections by jurisdiction, better understand how local governments use transient lodging tax revenues and the impact that the 2003 legislation (codified in ORS 320.300 to 320.350) has had on transient lodging tax rates, revenues, and expenditures.
Oregon Travel Impacts: State, Regional, and County Detail Estimates: 1991 - 2010p, Dean Runyan Associates
Description:The purpose of the study is to document the economic significance of the travel
industry in
Oregon. The report describes the economic impacts of travel to and through the state and each of its 36 counties over the time period of 1991 to 2010, and includes detailed estimates of travel spending, the employment and earnings generated by this spending, and travel-generated tax receipts. A primary objective of the research is to provide reliable detailed figures that permit year-to-year comparisons at the state and county levels.
Fishing, Hunting, Wildlife Viewing, and Shellfishing in Oregon:
May 2009, Dean Runyan Associates
Description:The study - a comprehensive effort by the Oregon Department of Fish and Wildlife (ODFW) and Travel Oregon - describes hunting, fishing, wildlife viewing, and shellfish harvest participation and related expenditures made throughout Oregon and the state's travel regions and counties.
Tourism & Hospitality Indicators Reports:
Description:The purpose of this quarterly report is to provide an update on both the state of Oregon’s Tourism & Hospitality Industry and Travel Oregon’s efforts of meeting the objectives found in its strategic plan. Data is related to both Oregon and the nation’s economy. Lodging statistics, room tax data, air travel information, employment figures, consumer indexes, and highlights of Travel Oregon marketing efforts are featured in the 8-page document.
Impact Oregon:
Description: Oregon Business Magazine publishes "Impact Oregon" as a joint effort with the Tourism and Hospitality Consortium to help tell the story of the tourism industry in Oregon.
Cycling Tourism Research:
Other Research: