Destination Development

In Oregon, our communities are special places. Our friendly small towns, bustling cities and sleepy wide spots in the road—they’re the heart of our tourism economy. We are committed to working with you to make your area a world-class destination and spreading the word about the distinctive qualities and experiences that are unique to your community.

Travel Oregon provides planning, training and coaching to help communities create a shared vision to advance and manage tourism in their region. We look forward to helping you shape the way you share your piece of Oregon with the world.

Our destination development programming includes the following components:

Learn from other Oregon communities that have successfully completed development projects in their regions:

Read more about our community success stories.

In addition to offering our own programming, we’ve also compiled a list of consulting resources to assist you with your specific regional development goals and projects.

About the video playlist: The Communities Powered by Travel video series showcases participants in Oregon’s Rural Tourism Studio training program. This robust program was designed to assist rural communities in sustainable tourism development. In this series, Travel Oregon, in collaboration with Write to Know Consulting and Maser Films, checked in with communities and individuals who are working to stimulate their local economy through tourism. This inspiring video series highlights the process and their successes. 

Rural Tourism Studio

  1. Rural Tourism Studio Kicks Off in January Along the Southern Oregon Coast

    Travel Oregon’s Rural Tourism Studio (RTS) is coming to the Southern Oregon Coast from January to April 2017, focusing on…

  2. Sharing Community Success Stories – Wild Rivers Coast

    The Wild Rivers Coast is featured in the latest Communities Powered by Travel video which highlights accomplishments community leaders have…

  3. Destination Development Update – September 2016

    In this issue: 2016-2017 Oregon Tourism Studios Announced Action Teams from Gorge Tourism Studio Capitalize on Local Momentum Arch Rock…

Cycling Research

  1. The Economic Significance of Cycling on Oregon Scenic Bikeways: 2014, Dean Runyan Associates

    The state’s Scenic Bikeways contribute to significant expenditures made within the local areas for lodging, dining, groceries, and other retail goods.…

  2. Columbia River Gorge Bicycle Recreation: Economic Impact Forecast for the Communities Along the Historic Columbia River Highway 2014, Dean Runyan Associates

    Under the Historic Columbia River Highway State Trail Plan (a joint effort by the Oregon Department of Transportation, Oregon Parks…

  3. Oregon Bicycle Industry Regional Economic Significance: 2014, Dean Runyan Associates

    Bicycling and the bicycle industry are iconic in Oregon, representing a unique aspect of the state’s identity and economy. This…