We Like it Here Campaign

Travel Oregon, has welcomed spring by introducing its latest Oregon spokesperson, the Travel Oregon Salmon. Born and bred a chinook salmon – Oregon’s state fish – the Travel Oregon Salmon will bring a unique perspective to the We Like it Here. You Might Too campaign in a quirky, only-in-Oregon way. Travel Oregon invites viewers to follow the salmon’s journey around Oregon through 360-degree videos and online content.

The 360-video Experience

The Travel Oregon Salmon will appear in five 360-videos representing a variety of activities throughout the state. For more information, visit TravelOregon.com/Salmon360.

What YOU can do:

Share the 360 videos across your marketing channels to promote and share the unique destinations and experiences that Oregon offers.

Introduce the Travel Oregon Salmon with this copy:

“Oregon now comes with its very own robot salmon tour guide, and he wants to show you around.”

Be sure to link to : traveloregon.com/salmon360

Learn How to share 360 videos on Facebook

Learn how to embed the 360 videos from YouTube

Video Launch Dates

Dune Riding – April 26

Fly Fishing – May 3

Wine Tasting –  May 10

Bike Riding – May 17

Stargazing – May 24

Social Media & Content

Travel Oregon will be sharing articles on our social channels that support and provide more context to the activities in the 360 videos. Share these (as well as your own supporting content) to your followers and give travelers more opportunities to dive deeper into the activities they’ll be introduced to through our salmon.

View the social media and content plan 

Campaign Architecture

We are currently in phase 2 of our Spring campaign

TRAVEL OREGON SPRING 17 MEDIA PLAN Phase 1 (004) 3

View the entire media plan summary

Additional ways YOU can leverage the campaign:

  • Take a look at the Spring 2017 media plan to see where you can leverage Travel Oregon’s media placement as you advance your own advertising plans
  • Review the Spring 2017 social media plan (connect with  Mark@TravelOregon.com for assets to share on your social channels)
  • Download the Spring 2017 PR plan to see what proactive pitches are on the docket and where your region can take advantage
  • Get to know the brand by reviewing the style guide. In this guide you will find imagery, editorial copy, and logos that industry partners can use to leverage the campaign. Please contact Mark Senffner for specific creative assets.
  • Get ideas! See how different communities in Oregon are promoting this campaign

 

Take Advantage of These Resources:

Want more information about We Like it Here Campaign?

If you have additional questions or comments about We Like it Here Campaign, please contact the appropriate member of the Travel Oregon staff listed below.

  1. Mark Senffner