Only Slightly Exaggerated Press
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March 20, 2018
MarketingDive.com: “Travel Oregon looks to lure visitors with lushly animated ‘Only Slightly Exaggerated’ campaign”
Marketing Dive shared Travel Oregon’s ‘Only Slightly Exaggerated’ campaign, noting tourism ad statistics. See the article here.
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March 20, 2018
AdAge.com: “Creativity Top 5 THE TOP 5 MOST CREATIVE BRAND IDEAS OF THE WEEK”
Travel Oregon’s new spring campaign made it in AdAge’s top five most creative brand ideas of the week. See the…
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March 15, 2018
TheDrum.com: “Travel Oregon ‘slightly’ exaggerates its tourist destinations in spring campaign”
TheDrum.com picked up the new campaign, sharing: “Most travel destinations like to show you pictures of grand vistas or majestic…
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March 15, 2018
Vice.com: “Oregon Wants You to Believe the State Is a Studio Ghibli Film”
Motherboard.vice.com shared Travel Oregon’s new spring campaign with the perfect video description: “Mushroom people hit the beaches, giant bunnies gallop through…
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March 15, 2018
LonelyPlanet.com: “A trippy and magical animation may inspire you to visit Oregon”
Lonely Planet features Travel Oregon’s spring campaign’s “trippy animation,” here.
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March 15, 2018
TravelPulse.com: “Oregon Comes Alive in New Tourism Campaign”
Travel Pulse highlights Travel Oregon’s spring campaign as a “shift away from the grand, scenic imagery commonly used in tourism…
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March 14, 2018
AdWeek.com: “W+K’s Delightful Animated Film Captures the Magic of Oregon in Spring”
AdWeek.com highlighted Travel Oregon’s spring campaign, “Only Slightly Exaggerated.” Read the full story.
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March 14, 2018
IndieWire.com: “Oregon’s Dazzling New Tourism Ad Would Make Hayao Miyazaki and Studio Ghibli Proud”
Indie Wire shared Travel Oregon’s spring campaign video. Read their take on the campaign and watch the video (again).
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March 13, 2018
EW.com: “Oregon’s new tourism ad looks like a Hayao Miyazaki movie”
Entertainment Weekly featured a story on Travel Oregon’s new spring campaign, calling it “something different” than what other state tourism…
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March 13, 2018
SYFY.com: “OREGON’S BIG DRAW? A GORGEOUS NEW TOURISM AD THAT CHANNELS THE STYLE OF HAYAO MIYAZAKI”
SYFY Wire published a piece about Travel Oregon’s “beautifully animated tourism ad that evokes the elegant style of famed Japanese…