Only Slightly Exaggerated Press
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April 10, 2019
Travel Oregon’s “Only Slightly Exaggerated” Campaign Takes Adventurers on a Brand-New Animated Journey Through Oregon
PORTLAND, Ore. – April 5, 2019 – Inspired by the viral success of the Only Slightly Exaggerated campaign last spring,…
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May 10, 2018
OregonLive.com: “Where in the world do Oregon tourists come from? Here are the top 12 places”
New data shows nearly 30 million overnight visitors came to Oregon in 2017 making it the eighth consecutive year Oregon…
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March 20, 2018
MarketingDive.com: “Travel Oregon looks to lure visitors with lushly animated ‘Only Slightly Exaggerated’ campaign”
Marketing Dive shared Travel Oregon’s ‘Only Slightly Exaggerated’ campaign, noting tourism ad statistics. See the article here.
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March 20, 2018
AdAge.com: “Creativity Top 5 THE TOP 5 MOST CREATIVE BRAND IDEAS OF THE WEEK”
Travel Oregon’s new spring campaign made it in AdAge’s top five most creative brand ideas of the week. See the…
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March 15, 2018
TheDrum.com: “Travel Oregon ‘slightly’ exaggerates its tourist destinations in spring campaign”
TheDrum.com picked up the new campaign, sharing: “Most travel destinations like to show you pictures of grand vistas or majestic…
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March 15, 2018
Vice.com: “Oregon Wants You to Believe the State Is a Studio Ghibli Film”
Motherboard.vice.com shared Travel Oregon’s new spring campaign with the perfect video description: “Mushroom people hit the beaches, giant bunnies gallop through…
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March 15, 2018
LonelyPlanet.com: “A trippy and magical animation may inspire you to visit Oregon”
Lonely Planet features Travel Oregon’s spring campaign’s “trippy animation,” here.
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March 15, 2018
TravelPulse.com: “Oregon Comes Alive in New Tourism Campaign”
Travel Pulse highlights Travel Oregon’s spring campaign as a “shift away from the grand, scenic imagery commonly used in tourism…
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March 14, 2018
AdWeek.com: “W+K’s Delightful Animated Film Captures the Magic of Oregon in Spring”
AdWeek.com highlighted Travel Oregon’s spring campaign, “Only Slightly Exaggerated.” Read the full story.
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March 14, 2018
IndieWire.com: “Oregon’s Dazzling New Tourism Ad Would Make Hayao Miyazaki and Studio Ghibli Proud”
Indie Wire shared Travel Oregon’s spring campaign video. Read their take on the campaign and watch the video (again).