Earned Media Coverage

Explore some of our recent earned media placements secured through the collaborative efforts of Travel Oregon’s Communications team and our regional partners. You’ll find a mix of consumer, industry and international coverage resulting from our latest pitches and hosted press trips.

2026 Media Reports

• Q4 & Year-End Media Coverage Report 25-26
• Q3 Earned Media Coverage Report
• Q2 Earned Media Coverage Report
• Q1 Earned Media Coverage Report

World-Class Culinary

• 7/31/26, Oregon Wine Press, “Zip, Dip and Sip”
• 7/9/26, Portland Mercury, “Food-Focused Day Trip: The Willamette Valley Isn’t Just for Wine”
• 5/22/26, Lyn M. (L.M.) Archer, “PSA: Method Oregon Grand Tasting”
• 5/18/26, Food & Wine, “The Essential Ice Cream Flavors for All 50 States”

Nature That Nurtures

• 8/18/26, Travel + Leisure, “America’s Best Small Towns of 2026“
• 8/10/26, Travel + Leisure, “10 Best Scenic Drives Through National Parks Across the U.S. for Highlights and Stunning Views“
• 6/24/26, Afar, “7 Beautiful Multi-Day Hikes in the United States to Lodges with Beds and Cooked Meals”
• 6/17/26, Outside, “When the Water is Low, a Packraft Will Go”
• 5/10/26, Outside,  “I Retraced the 2,170-Mile Oregon Trail. Here Are Its Must-See Stops.”
• 5/6/26, Travel & Leisure, “These Tiny Cabins Are Oregon’s First Dark Sky-approved Stay—Giving You Easy Access to 2.5 Million Acres of Night Skies”

Abundant Creative & Cultural Experiences

• 7/24/26, FOX 12, “Visiting the Chachalu Tribal Museum and Cultural Center”
• 6/4/26, KOIN, “Tourism Commission Releases ‘Experience Indigenous Oregon’ Guide”
• 5/26/26, AARP, “Lesser-Known Historic Sites in Every State and Territory”
• 5/22/26, KWSO News, “Kah-Nee-Ta Hot Springs Resort Enhancements for 2026”

Low-Key Luxury

• 8/26, 1859 Magazine, “The Inn at Dayton”
• 7/26, USA Today Travel, “Distinctive Drives”
• 5/1/26, 1859, “Wild Comfort”

Genuinely Welcoming

• 6/7/2026, New York Times, “Finding Freedom at 110 Feet in the Air“
• 6/3/26, Lincoln County Leader, “Coast Businesses Ready for Summer Tourism Surge”
• 5/21/26, Lincoln Chronicle, “All Aboard! Yachats’ Trolley Begins First Scheduled Runs Saturday and Sunday”

Value of Tourism

• 6/8/2026, Spilyay Tymoo, “A Ribbon-Cutting Ceremony on June 5 Marked a New Chapter for Kah-Nee-Ta Hot Springs Resort”
• 5/26/26, Lebanon Local, “County Parks Ready to Roll After Busy Windstorm Cleanups”
• 5/22/26, Portland Business Journal, “Tourism Economy Remains a Powerhouse”
• 5/18/26, Oregon Coast Beach Connection, “Oregon Tourism Faced Headwinds but Still Generated Billions into State’s Economy”
• 5/8/26, Portland Business Journal, “Oregon Tourism Holds Steady Amid International Visitor Decline”
• 5/6/26, KATU, “Report: Economic Impact of Tourism in Oregon Totaled $14.6B in 2025”
• 5/5/26, Cascade Business News, “Oregon Tourism Industry a Critical Economic Driver Despite Headwinds”