The Oregon Tourism Commission, doing business as Travel Oregon, is a semi-independent agency created by the Oregon Legislature in 2003 to enhance Oregonians’ quality of life by strengthening economic impacts of the state’s $9.6 billion tourism industry.
The Travel Oregon staff develops and implements a biennial strategic marketing plan which includes advertising and marketing, publication development, cooperative promotions, consumer fulfillment, public relations, international marketing, tourism product development, State Welcome Centers, research, and industry relations. Travel Oregon cooperates extensively with local communities, industry associations, government agencies, and private businesses in the implementation of its strategic plan.
A nine-member board appointed by the Governor, the Oregon Tourism Commission governs the Travel Oregon staff and programs; the agency is funded by a 1% statewide transient lodging tax.
Travel Oregon’s 2013 – 2015 Strategic Plan
Learn how Travel Oregon’s key strategies and targeted outcomes are inspiring explorers. Read the strategic plan – the foundation for all Travel Oregon initiatives – which is updated biennially.