The Oregon Tourism Commission, doing business as Travel Oregon, is a semi-independent agency created by the Oregon Legislature in 2003 to enhance Oregonians’ quality of life by strengthening economic impacts of the state’s $9.2 billion tourism industry.
The Travel Oregon staff develops and implements a biennial strategic marketing plan which includes advertising and marketing, publication development, cooperative promotions, consumer fulfillment, public relations, international marketing, tourism product development, State Welcome Centers, research, and industry relations. Travel Oregon cooperates extensively with local communities, industry associations, government agencies, and private businesses in the implementation of its strategic plan.
A nine-member board appointed by the Governor, the Oregon Tourism Commission governs the Travel Oregon staff and programs; the agency is funded by a 1% statewide transient lodging tax.
Written Comment Period Open on 2013-2015 Draft Strategic Plan
Travel Oregon’s Draft Strategic Plan is now available for your review. This biennial strategic plan was developed with extensive input from Oregon’s travel and tourism industry, community leaders and others, through a series of meetings and listening sessions. The plan is relevant to everyone even tangentially engaged in the travel and tourism industry. Please direct your feedback to Industry@TravelOregon.com by 5 p.m. on June 4, 2013.
Travel Oregon’s 2011 – 2013 Strategic Plan
Learn how Travel Oregon’s key strategies and targeted outcomes are working to reach experience-hungry travelers. Read the strategic plan – the foundation for all Travel Oregon initiatives – which is updated biennially.