Job & RFP Opportunities
Regional Cooperative Tourism Program RFP Opportunities
*Updated Planning Template and 2019-2021 Menu of Investment Opportunities Links found below*
Travel Oregon is seeking proposals to fill the role of Regional Destination Management Organization (RDMO) for each of its seven tourism regions as part of the Regional Cooperative Tourism Program (RCTP). The goal of this RFP is to solicit regional proposals from qualified parties interested in receiving designation as the RDMO for a six-year term consisting of three, two-year contracts. The proposals received in accordance with the RFP directions will be reviewed, ranked and provided to the Oregon Tourism Commission for their consideration and designation.
All applicants are required to review the RCTP Guidelines carefully to ensure any proposal submitted is in accordance with the guidelines. In submitting a response to this RFP, the applicant acknowledges they have read, understand and will adhere to the RCTP Guidelines that govern the Regional Cooperative Tourism Program and will use the planning template provided in development of their two-year proposal.
- Use the RCTP Planning Template to develop a two-year tourism marketing, development, sales, strategic partnerships and staffing strategy for the Oregon tourism region your entity is applying for.
- All plans must be in alignment with RCTP Guidelines, Travel Oregon’s Strategic Plan and stakeholder feedback from the 2018 Regional Tourism Engagement Survey. See linked resources below.
- Submit your 2019-2021 RCTP Plan HERE with coinciding letters of support*.
- The application closes on Dec. 28, 2018. Applicants will be notified in January as it pertains to next-steps in this process. Final decisions regarding this RFP will be determined by the Oregon Tourism Commission at the February Commission Meeting.
- All applicants to hold January 28-29th for a set of presentations to an internal Travel Oregon Review Committee. These meetings will take place at the World Forestry Center in Portland. More details will be given upon applicant submission in January.
*Note: Support letters must be inclusive of a wide variety of stakeholders. See page 7 of the RCTP Guidelines.
Please use the following resources to guide the development of your RFP:
Planning Template (Updated 11/29/2018)
- Applying entity is required to use this template in the development of their two-year tourism strategy.
Menu of Investment Opportunities 2019-2021 (Updated 11/29/2018)
- To ensure Regional Destination Management Organization (RDMO) partners are leveraging their work with Travel Oregon’s ongoing strategic imperatives and reinforce a cohesive and thorough statewide tourism strategy, RDMOs are encouraged to invest in a minimum of 20% of their total annual disbursement (budget) into collaborative programming that is executed in cooperation with Travel Oregon.
- RDMOs will be able to select from a menu of investment opportunities that incorporate the core tourism areas of: Global Sales, Global Marketing, Global Strategic Partnerships and Destination Development.
2018 Regional Tourism Engagement Survey Results
- Central Oregon
- Eastern Oregon
- Mt. Hood & the Columbia River Gorge
- Oregon Coast
- Portland Region
- Southern Oregon
- Willamette Valley
- Statewide Open Ended Responses
Estimate of 2019-2021 Disbursement by Region for Proposal Development.
|Region||Estimated Disbursement 2019-2021|
|Mt. Hood/ Columbia River Gorge||$600,000|
Statutory Requirements for the Regional Cooperative Tourism Program
ORS 284.131 (4) (c) (A–E) states:
(c) 20 percent must be used to implement a Regional Co- operative Tourism Program that:
(A) Requires fund allocations to focus on creating new business from out-of-state and international markets;
(B) Utilizes a regional allocation formula that distributes revenue to regions, the boundaries of which are established by the commission, in proportion to the amount of transient lodging tax revenues collected in each region;
(C) Distributes revenue to recipients that are selected by the commission as organizations able to conduct tourism-related marketing for each region;
(D) Requires advertising, publications, CD-ROMs, web- sites, videos and other tourism promotion materials funded through the regional cooperative tourism pro- gram to carry the Oregon Tourism Commission logo and marketing tag line; and
(E) Encourages funding recipients to incorporate design elements from Travel Oregon advertising and promotional campaigns, such as fonts, images and other design elements.
Questions and Answers
Questions and answers regarding RFP and proceedings will be posted publicly on this web page within 1 business day of receipt.
Please send questions to RFP@TravelOregon.com.
Q: Pertaining to letters of support, If a business/entity/organization supplying the letter of support qualifies for multiple stakeholder categories does that business/entity/organization have to write multiple letters of support?
A: No, a business/entity/organization qualifies for multiple stakeholder categories, need only one letter of support. It would be practical for the applicant or letter writer to identify the stakeholder category(ies) for which the letter of support applies.
Q: On Page 7 of RCTP guidelines, under Leverage and Alignment of the RCTP Guidelines: Paragraph E is a description of 5% RCTP Allocation for an “Immediate Opportunity Fund” as well paragraph F “minimum of 10% of regional allocation for strategic opportunity fund”, in building out a biennial budget, where should these two allocations live?
A: The Planning Template has been updated to reflect funding structures designated in the RCTP Guidelines. In the Budget Table on the template you will now see two additional rows that allocate funding toward a Regional Grant Program (10% or more) and Regional Immediate Opportunity Fund (5% or more). Please ensure applicant allocates appropriate funding for these two program areas.
Q: Pertaining to letters of support, would staff of a DMO be considered the Tourism Studio Leads? Or is there someone else that would be a more ideal fit?
A: Staff of the DMO or Organization leading the Tourism Studio efforts are the appropriate entities for letters of support. For a full list of Tourism Studios please consult the following page: /industry-resources/destination-development/oregon-tourism-studio-communities/
Q: Are the proposed investment opportunities listed in the menu hard limits or just suggested costs?
A: The recommended investment for each menu item is dependent upon the tactical opportunity provided by the Travel Oregon teams. Once RDMO designation occurs and actual budget for FY 2019-2021 is determined, Travel Oregon teams will work with the RDMO to determine the actual investment amounts for all menu items.
Q: If the applicant uses RCTP funds for ads in Travel Oregon’s ad network, does the applicant have to use both the Regional logo and Travel Oregon logo (or at the least, the Travel Oregon logo)?
A: Any ad placed using RCTP funds, including those within the Travel Oregon Ad Network (including the Travel Oregon Visitor Guide), require a Travel Oregon brand logo. Per statute: ORS 284.131 (4) (c) (d) states: Requires advertising, publications, CD-ROMs, web- sites, videos and other tourism promotion materials funded through the regional cooperative tourism pro- gram to carry the Oregon Tourism Commission logo and marketing tag line; and
Q: Is the Travel Oregon logo required for ads paid for by RCTP funds and placed within Travel Oregon’s own publications/outlets, for example, the Visitor’s Guide
A: The RDMO may use the Travel Oregon Regional Logo – which acts as an extension of Travel Oregon’s brand. If the Regional Logo is used, then the Travel Oregon agency logo is not required.
Q: Can an applicant use the money received from ad sales as ‘In-Kind’ towards showing that the applicant’s budget is at least 25% of the RCTP resources?
A: All revenues to the organization should appear on the organization budget as income. Sales of ad co-ops, sponsorships, registrations, membership dues, contract services that generate income (in short, all non-dues revenue) should be included in budget. If the ad sale or placement doesn’t actually result in payment to the applicant that should nor be included in the budget, as that would be a source of revenue to the publisher.
Q: Why is Travefy not included as an opportunity in the 2019-2021 Menu of Investment Opportunities?
A: Travefy was not included as an opportunity in the 2019-2021 Menu of Investment Opportunities, because 3 licenses will be provided via Travel Oregon to RDMO partners. If a region wishes to have more licenses they are welcome to budget for them using RCTP resources.
Q: If an applicant does not possess the skill set required to complete some of the core functions of the RDMO role (marketing, destination development, global sales) is the applicant allowed to contract out those functions to consultants and contractors?
A: Yes, the applicant is able to contract out these functions. The RFP requires applicants to develop a 2 year tourism strategy for the region(s) that they are applying for, so it would behoove the applicant to have these details regarding contractors thoroughly outlined within their proposal.
Q: Can you please differentiate the Destination Development tactics in the Menu of Investment Opportunities that are regionally based vs statewide?
A: (27) The Oregon Tourism Studio Network Implementation Support is aimed at growing capacity specifically in tourism studio regions to develop a network of leaders that are tackling projects and issues addressed out of their workshop series. Travel Oregon would be leading on this effort in a region. (29) The Stipends for Convening of OTS SC/ATs is aimed at funding capacity in participating OTS regions to support sustainable leadership and engagement. Ideally this tactic is RDMO led. This allows the RDMO to ensure there’s continued financial resource to back process.The investment would be catalytic to the momentum and longevity of these studio efforts.
Q: If an applicant is using a tactic listed in the Menu of Opportunities can they just copy the description directly from the menu or is Travel Oregon looking for more regional specific detail?
A: All tactics incorporated into the plan that are listed from Travel Oregon’s Menu of Investment Opportunities can be copied directly from the Menu into the Regional Plan. There is no need for further clarification on these tactics as they have been vetted by Travel Oregon staff to be incorporated at the regional level. Please include how much you plan to budget for each tactic in addition to Start and End date. The applicant is encouraged to add region specific implementation details that could further clarify how the Menu of Investment item is leveraged, but is not required.
Q: Outside of the budget, there is not a space in the template for the applicant to elaborate on the details of their Strategic Investment Fund or Immediate Opportunistic Fund. Should the applicant create a section to detail these strategies?
A: No, the applicant is not required to add detail to these strategies at this time, only budget. It is the preference of Travel Oregon to have RDMOs work with their stakeholder groups to determine the best strategies for their respective regions.
Q: Is it possible for an RDMO to offer the Travel Oregon Menu of Investment Opportunities to communities and businesses through our designated Strategic Investment Fund?
A: At this time, Travel Oregon’s Menu of Investment Items are intended for RDMO partners. If an RDMO has the capacity to manage an opportunity for a smaller entity within their region, they are welcome to invest in that opportunity and manage it for that regional partner.
Working for Travel Oregon is much more than a job, it’s a quirky sense of humor and the pursuit of a life less ordinary. It’s also an eternal quest for that next great meal, powdery slope, lighthouse view or salmon run, all while working to strengthen the impact of tourism on the state’s economy by providing visitors with authentic, high quality Oregon vacation experiences. Our team delivers unequaled tourism expertise to the entire state and tells Oregon’s story to the world while ensuring the preservation of Oregon’s way of life and its natural places.
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