Destination Development

The Destination Development team is focused on working with Oregon communities and Oregon businesses to help them realize their tourism potential and better participate in Oregon’s tourism economy. These efforts take form and are delivered through the Rural Tourism Studio program, Product Development program (cycling, culinary, agritourism, outdoor recreation) and Sustainable Tourism program (Travel Oregon Forever).

  1. Kristin Dahl

    • Oversees development and delivery of Rural Tourism Studio
    • Oversees development and delivery of sustainable tourism efforts including Travel Oregon Forever
    • Oversees Product Niche Development efforts

    Favorite Oregon Activity: Backcountry skiing and hiking in the Wallowas

  2. Jordan McCauley

    • Provides support service for Vice President, Destination Development
    • Point person for information on Destination Development programs
    • Supports completion of duties identified in the department’s strategic plan

    Favorite Oregon Activity: Discovering Oregon’s best slopes to ski and swimming holes to jump in

  3. Harry Dalgaard

    • Designs and delivers community-based rural Oregon development programs
    • Convenes and facilitates niche market workgroups
    • Works with external partners and internal teams on sustainable tourism business initiatives

    Favorite Oregon Activity: Shredding Hood River, The Gorge and Mt. Hood

  4. Kate Sappell

    • Provides logistical support to the Regional Cooperative Tourism Program
    • Provides support on enacting regional plans
    • Works with external partners and communicates with Regional Destination Management Organizations

    Favorite Oregon Activity: Hiking through the Columbia River Gorge

  5. Scott Bricker

    • Spearheads Oregon’s bicycle tourism development initiative including the Bicycle Tourism Studio
    • Spearheads active transportation projects
    • Supports the development of an outdoor recreation strategy
    • Supports sustainable development initiatives including Travel Oregon Forever and the Rural Tourism Studio

    Favorite Oregon Activity: Mountain Biking in Central Oregon, pub crawling by bike in Portland and walking the beaches on the coast.

  6. Alexa Carey

    • Coordinates and delivers culinary and agritourism development programs
    • Convenes and facilitates community-led action teams
    • Collaborates with internal and external teams on rural business initiatives

    Favorite Oregon Activity: Seeking Oregon’s best hidden culinary experiences from farms, ranches, and historic downtowns in rural Oregon

  7. Elena Vizzini

    • Serves as point person for the Destination Development team
    • Supports the execution of Destination Development programming
    • Rural Tourism Studio program administrator

    Favorite Oregon Activity: Feasting on Oregon bounty and touring about the winelands of the Willamette Valley

  8. Andrew Grossmann

    • Supports the implementation of sustainable travel and bicycle tourism development initiatives, including running the business recognition programs
    • Serves as the Destination Development lead for team communications
    • Serves as the Destination Development team liaison to Global Marketing for all projects that flow through the Global Marketing studios

    Favorite Oregon Activity: Soaking in primitive hot springs