The Oregon Restaurant & Lodging Association (ORLA) and Travel Oregon are launching a webinar series to share expertise and best practices in digital marketing strategies.
The free webinars are geared toward smaller, independent businesses in the travel and tourism industry and cover topics such as: Clever Tools for Productivity; Analytics; Social Media; and Online Reputation Management.
Session 1: Clever Tools for Clever Marketing
Digital marketing has never been more complex than today. But there have also never been so many cost-effective tools for marketers that make collaboration, content creation, analytics and business management much easier. Best of all: many of the new tools can be used on your phone and do not require a complicated software installation.
This webinar will give an overview of a wide range of tools that make digital marketing a lot easier, especially for smaller and mid-sized businesses so you do not have to pay hundreds of dollars for complex laptop and desktop software solutions to run your business or market on the internet. Tools that will be covered include applications such as Slack, Evernote, Basecamp, Google Drive, IFTTT, Dropbox, Balsamiq, Skitch and many more.
Friday, March 17, 2017
Session 2: Climbing the Social Ladder
In less than 15 years, Facebook has managed to grow to 2 billion active users worldwide, and there are no signs of slowing despite plenty of competition from Twitter, Snapchat, YouTube and other social platforms.
As social media has grown in popularity, it has also become a lot more complex as a marketing platform. This workshop will introduce a three-step approach that makes managing social media less overwhelming and lot more efficient. You will learn:
- How to identify the right target audience and tools that allow you to easily create content for this audience
- An overview of the most cost-effective paid social tools.
- The most important metrics and ways to measure return on investment.
Presented by: Sparkloft Media, Travel Oregon and ORLA
Wednesday, June 7, 2017
Session 3: Online Reputation Management
In a society where a business’ reputation weighs heavily on customer reviews posted online, how do you manage and protect your business’ image? In this webinar, TripAdvisor’s Phil Giudice, DMO Senior Sales Manager, will cover: the scope and scale of TripAdvisor, best practices in the review space, how to improve your TripAdvisor ranking and how to access free assets to improve your digital reputation. You’ll take away easy to understand, practical and immediately actionable information for managing your business’ online reputation. Appropriate for owners and management of hotels, restaurants, and attractions.
Presented by: TripAdvisor, Sparkloft Media, Travel Oregon and ORLA
Wednesday, September 6, 2017
Session 4: Analytics for Your Business
Travel Oregon and ORLA in conjunction with Sparkloft Media have developed a quarterly webinar series designed to share expertise, best practices and provide a forum for small tourism businesses to gain insights into the constantly evolving landscape of digital marketing. Join us for an analytics seminar. Experts from Miles Partnership, a strategic marketing agency focused exclusively on travel and tourism, will cover how to measure your marketing efforts and create forward thinking marketing solutions.
This isn’t a sales presentation, but an hour long working session designed to provide you with easy to understand, practical, immediately actionable information. Appropriate for owners and management of hotels, restaurants, and attractions.
Presented by: Miles Partnership, Sparkloft Media, Travel Oregon and ORLA
December 8, 2017 10:00am PST