2023-2025 Strategic Plan

2023-2025 Strategic Plan and Budget Development

Read the 23-25 Strategic Plan Lookback Report for progress made toward the 10-Year Vision during this biennium.

View public comments submitted to the Commission in response to the draft plan prior to the May 18 meeting.

Feb. 2023 – To kick off the 2023-2025 strategic planning process, Travel Oregon in partnership with Oregon’s seven Regional Destination Management Organizations (RDMOs), launched an Oregon Tourism Industry Stakeholder Survey, so that any stakeholders involved in/impacted by tourism had the opportunity to participate and engage in the 2023-2025 strategic planning process. Survey results found here.
Apr. 2023 – Travel Oregon reviewed survey responses which helped identify and inform the priority strategies for guiding decisions for Travel Oregon’s work for the next biennium.
May 1, 2023 – The draft plan and budget will be shared with the Oregon Tourism Commission.
May 10, 2023 – Draft plan & budget will be posted and opportunity for public comment will open.
May 18, 2023 – Draft plan & budget presentation to Oregon Tourism Commission; public testimony on plan & budget.
May 31, 2023 – Draft plan & budget comment period will close.
Jun. 13, 2023 – Commission to consider and adopt final 2023-2025 strategic plan & budget.
Jul. 1, 2023 – 2023-2025 Strategic plan & budget is in effect.