Brand Stewardship

• Applies systemic and strategic thinking to develop and execute the market awareness strategy, management of departmental and organizational operations, and delivery of branding, advertising, promotion, and sales outcomes to support Travel Oregon’s mission.
• Manages staffing/talent, priorities, outcomes, and budgets, and serves as a liaison with industry organizations to provide counsel to local communities and businesses to elevate the awareness of Oregon as a travel destination.

Favorite Oregon Activity: Swinging for Oregon Steel

• Oversees the development and direction of research, insights, analytics, the Welcome Center Program and fulfillment
• Develops Travel Oregon marketing strategies

Favorite Oregon Activity: I love taking my family to the Oregon Coast to experience our beautiful beaches

• Drives market strategy for Australia, New Zealand, Japan, China, Korea and feeder markets in S.E. Asia
• Works with in-country representative offices, airlines and industry to maximize Oregon product in tour operator brochures, online promotions, trade and consumer media
• Represents Travel Oregon at International Marketing Partners Group in support of Vice President, Global Sales

Favorite Oregon Activity: Hiking to McNeil Point on Mt Hood and camping at Cairn Basin

• Key role/tasks is managing the travel trade activities and partnerships for the Americas and beyond.
• Working with industry organizations, including motor coach industry, Canada, France, Netherlands and niche markets.

Favorite Oregon Activity: Camping, fishing, hunting, and all three at once!

• Manages the travel trade activities and partnerships across the Americas.
• Works with organizations in the motor coach industry and receptive tour operators.

Favorite Oregon Activity: Riding single track throughout the state.

• Provides specialized support of global sales staff to ensure efficient success via sales activities in defined international markets including internal and external communication with industry stakeholders & support of sales staff with FAMs, tradeshows, sales missions & client events.

Favorite Oregon Activity: Sitting by the fire, watching the sunset on the Oregon Coast.

• Manages advertising campaigns
• Oversees all multi-studio consumer and industry programs and projects
• Guides the creative and brand implementation process

Favorite Oregon Activity: I love to run on any Oregon trail or road I can find with my dog and husband in tow and a great IPA waiting for me at the end

• Evaluates the performance of media platforms to achieve campaign goals.
• Manages day-to-day monitoring of campaign data, analytics and agency partnerships.
• Works with vendors to ensure campaigns are accurately tracked and displayed.

Favorite Oregon Activity: Playing disc golf! Any round where I leave with the same number of discs I started with is a good round!

• Plans and manages all Brand USA tour operator and media research tours in coordination with the Global Sales team
• Plans and manages Global Sales industry tradeshows and events in-state, nationally and internationally
• Coordinates with internal studios for creative, website, marketing and social media project briefs for the Global Sales team

Favorite Oregon Activity: Stand-up paddleboarding on the Deschutes River in Downtown Bend, followed by an IPA at 10 Barrel Brewing Company

• Tracks and manages multi-studio briefs and projects
• Identifies and facilitates day-to-day cross-studio projects within agency
• Provides support on marketing projects

Favorite Oregon Activity: I love to load my family in our camper van and hit the Coast to surf, fish and run on the beach

• Oversees the Travel Oregon brand.
• Day-to-day project management of creative projects.
• Provides creative counsel and assistance to regional and local communities with brand positioning and creative materials as needed.

Favorite Oregon Activity: Summer swimming in crystal-clear streams.

• Develops marketing programs and localization campaign strategies with regional and DMO partners.
• Develops strategic marketing communication framework for campaigns around responsible outdoor recreation and tribal tourism.
• Provides industry guidance and coordination to leverage Travel Oregon marketing opportunities and resources.

Favorite Oregon Activity: Snowboarding at Ski Bowl on Mt. Hood.

• Manages and maintains Travel Oregon’s portfolio & project management platforms and processes.
• Drives planning and execution of Quarterly Business Reviews for the agency.
• Manages agency workload and capacity framework including forecasting needs and developing reporting.

Favorite Oregon Activity: Hiking through Oregon forests to soak in natural hot springs.

• Directs the agency’s digital and publishing strategy
• Manages agency’s web, content and social teams and vendors
• Leads new partnerships and revenue programs with DMOs, brand and other state agencies

Favorite Oregon Activity: Hiking through Oregon's forests

• Leads and oversees the strategy, development and maintenance of agency platforms and systems, including TravelOregon.com, Industry.TravelOregon.com, the Oregon Tourism Information System, and our visitor lifecycle email program (VLM).
• Conducts analysis that allows us to enhance digital platforms to best deliver on strategic objectives, projects and opportunities.
• Provides quality assurance, implementation and testing/bug for software and services.

Favorite Oregon Activity: Exploring small towns with cute main streets, taking drives in the countryside and looking for picturesque barns and stand-up paddleboarding on warm summer days.

• Provides specialized support and coordination related to website maintenance, content production, social media management and campaign execution.
• Serves as a liaison to internal teams and external vendors.
• Works closely with Sales and Brand Services Coordinators to provide Brand Stewardship support to agency projects.

Favorite Oregon Activity: Spending quality time at the coast with my family and enjoying the local bounty.

• Oversees planning, development and management of the editorial content calendar and social media programs
• Creates and maintains agency's editorial style guide and contributor guidelines
• Leads production of all consumer print guides and digital editorial content, including video

Favorite Oregon Activity: Fall leaf peeping in the Wallowas; winter beach cleanups at Ft. Stevens; spring hikes at Mosier Plateau; summer paddling on the Deschutes.

• Plan and manage daily consumer-facing social media editorial calendar.
• Serve as the primary editor and publish content for TravelOregon.com and consumer-facing social media channels.
• Implement the day-to-day content production across the print and online channels.

Favorite Oregon Activity: Enjoying sunset views from any place possible: a cool new rooftop bar, hiking trails or local parks.

• Creates and maintains points of interest in the Oregon Tourism Information System (OTIS)
• Provides OTIS platform training and support to industry partners
• Serves as primary point of contact for OTIS content and listing updates

Favorite Oregon Activity: Listening to live music outdoors or enjoying a delicious Oregon beverage at a brewery with a view.

• Supports the development and implementation of the VLM program and marketing automation platform to automate custom content delivery throughout Travel Oregon’s marketing channels.
• Manages the daily activities within the marketing automation platform, executing campaigns that maximize retention and focus on lead nurturing.
• Manages Travel Oregon’s consumer data assets.
• Builds comprehensive reports & dashboards to assist in strategic marketing decisions.

Favorite Oregon Activity: Exploring Sunriver by bicycle.