Brand Stewardship
Brand Stewardship is all about our presence in the markets and building brand awareness.
Merging our marketing and sales teams is a strategic opportunity to enhance our impact on a global scale. Several aspects of sales and marketing are staying the same in terms of content creation, advertising campaigns, international representation and tour operator promotions. However, through this merger, we now have the ability to provide an internal hub of support for both the marketing and sales efforts, further enhancing our efficiency, effectiveness and impact.
• Applies systemic and strategic thinking to develop and execute the market awareness strategy, management of departmental and organizational operations, and delivery of branding, advertising, promotion, and sales outcomes to support Travel Oregon’s mission.
• Manages staffing/talent, priorities, outcomes, and budgets, and serves as a liaison with industry organizations to provide counsel to local communities and businesses to elevate the awareness of Oregon as a travel destination.
Favorite Oregon Activity: Swinging for Oregon Steel
• Provides administrative support to the Vice President and Brand Stewardship team.
• Coordinates projects and execute tasks for a variety of marketing and sales programs and functions.
• Serves as a liaison on behalf of the Brand Stewardship Team to internal and external stakeholders.
Favorite Oregon Activity: Spending quality time at the coast with my family and enjoying the local bounty.
• Oversees the development and direction of research, insights, analytics, the Welcome Center Program and fulfillment
• Develops Travel Oregon marketing strategies
Favorite Oregon Activity: I love taking my family to the Oregon Coast to experience our beautiful beaches
• Drives market strategy for Australia, New Zealand, Japan, China, Korea and feeder markets in S.E. Asia
• Works with in-country representative offices, airlines and industry to maximize Oregon product in tour operator brochures, online promotions, trade and consumer media
• Represents Travel Oregon at International Marketing Partners Group in support of Vice President, Global Sales
Favorite Oregon Activity: Hiking to McNeil Point on Mt Hood and camping at Cairn Basin
• Key role/tasks is managing the travel trade activities and partnerships for the Americas and beyond.
• Working with industry organizations, including moto coach industry, Canadian media and trade, France, Netherlands and niche markets and receptive (Inbound) operators.
Favorite Oregon Activity: Camping, fishing, hunting, and all three at once!
• Manages advertising campaigns
• Oversees all multi-studio consumer and industry programs and projects
• Guides the creative and brand implementation process
Favorite Oregon Activity: I love to run on any Oregon trail or road I can find with my dog and husband in tow and a great IPA waiting for me at the end
• Plans and manages all Brand USA tour operator and media research tours in coordination with the Global Sales team
• Plans and manages Global Sales industry tradeshows and events in-state, nationally and internationally
• Coordinates with internal studios for creative, website, marketing and social media project briefs for the Global Sales team
Favorite Oregon Activity: Stand-up paddleboarding on the Deschutes River in Downtown Bend, followed by an IPA at 10 Barrel Brewing Company
• Tracks and manages multi-studio briefs and projects
• Identifies and facilitates day-to-day cross-studio projects within agency
• Provides support on marketing projects
Favorite Oregon Activity: I love to load my family in our camper van and hit the Coast to surf, fish and run on the beach
• Oversees the Travel Oregon brand
• Day-to-day project management of creative projects
• Provides creative counsel and assistance to regional and local communities with brand positioning and creative materials as needed
Favorite Oregon Activity: Summer swimming in crystal-clear streams
• Supports Global Sales staff that travel internationally and domestically.
• Coordinates departmental meetings, trainings, and communications.
• Fulfills information requests; including distribution of materials to international and domestic travel community partners.
Favorite Oregon Activity:Hiking through Oregon forests to soak in natural hot springs.
• Directs the agency’s digital and publishing strategy
• Manages agency’s web, content and social teams and vendors
• Leads new partnerships and revenue programs with DMOs, brand and other state agencies
Favorite Oregon Activity: Hiking through Oregon's forests
• Oversees planning, development and management of the editorial content calendar and social media programs
• Creates and maintains agency's editorial style guide and contributor guidelines
• Leads production of all consumer print guides and digital editorial content, including video
Favorite Oregon Activity: Fall leaf peeping in the Wallowas; winter beach cleanups at Ft. Stevens; spring hikes at Mosier Plateau; summer paddling on the Deschutes.
• Plan and manage daily consumer-facing social media editorial calendar.
• Serve as the primary editor and publish content for TravelOregon.com and consumer-facing social media channels.
• Implement the day-to-day content production across the print and online channels.
Favorite Oregon Activity: Enjoying sunset views from any place possible: a cool new rooftop bar, hiking trails or local parks.
• Manages Travel Oregon’s advertising agencies in the day-to-day execution of media plans
• Oversees the visitor lifecycle management (VLM) platform, which provides visitors with relevant, aspirational and timely content based on their travel needs.
• Manages the business intelligence system that tracks key performance measures and translates them into recommendations for strategic marketing direction
Favorite Oregon Activity: I love spending hours in the mountains exploring Oregon’s incredible singletrack trails.
• Creates and maintains points of interest in the Oregon Tourism Information System (OTIS)
• Provides OTIS platform training and support to industry partners
• Serves as primary point of contact for OTIS content and listing updates
Favorite Oregon Activity: Listening to live music outdoors or enjoying a delicious Oregon beverage at a brewery with a view.
• Supports the development and implementation of the VLM program and marketing automation platform to automate custom content delivery throughout Travel Oregon’s marketing channels
• Manages the daily activities within the marketing automation platform, executing campaigns that maximize retention and focus on lead nurturing.
• Manages Travel Oregon’s consumer data assets
• Builds comprehensive reports & dashboards to assist in strategic marketing decisions
Favorite Oregon Activity: Exploring Sunriver by bicycle.