Photo by Anthony Smith, courtesy of Bike Magazine

Destination Development

Scott Bricker

Interim Vice President, Destination Development

• Oversees a team that develops programs and projects aiming to provide world-class visitor experiences in Oregon
• Manages culinary and agritourism development and our statewide agritourism industry working group
• Spearheads visitor transportation strategy and agency participation
• Participates in community-based tourism development and provides follow-up leadership and support to action teams.

Favorite Oregon Activity: Paddelboarding on one of Oregon’s pristine bodies of water… followed up by an in-town local food and beverage walking/biking tour.

Alexa Carey

Director, Community-Based Services


• Leads the development and delivery of the Oregon Tourism Studio and community-based services programing
• Coaches and resources destination-based Networks and Oregon Tourism Studio community leadership to achieve outcomes of 15-year regional visions
• Facilitates opportunities around tourism planning, strategy, and capacity building to meet the needs of Oregon’s tourism industry and enhance community impacts

Favorite Oregon Activity: Seeking Oregon’s best hidden culinary experiences from farms, ranches, and historic downtowns in rural Oregon

Hilary Sager

Destination Development Manager

• Coordinates and manages projects, meetings and events of the Product Development studio, which includes topics of outdoor recreation and bicycle tourism, culinary and agricultural tourism, and visitor transportation
• Manages the daily operations and coordination of the Bike Friendly Business, Oregon Food Trails and Bicycle Ambassador programs
• Provides overall support to the Oregon Outdoor Recreation Network and its action teams, the Oregon Agritourism Network and to Tour Operators, Guides & Outfitters trainings

Favorite Oregon Activity: Backpacking and alpine lake swimming in the Wallowas.

Nastassja Olson

Destination Development Program Manager


• Conceptualize, develop, manage and evolve DDEV programs and initiatives
• Develop, manage and/or collaborate on internal and external teams that address complex destination challenges and issues
• Lead planning and execution for a variety of industry events

Favorite Oregon Activity: Sharing Oregon's outdoor beauty with her two kiddos.

Jordan McCauley

Destination Development Coordinator

• Serves as liaison between the Destination Development team and external agency partners, tourism businesses and community stakeholders.
• Manages accounting and internal operations of Destination Development investments such as the Destination Ready program, Oregon Trails Fund and other strategic investments.
• Develops departmental communications, presentations, reports and letters of support.
• Coordinates and tracks departmental budgets, contracts and financial compliance.

Favorite Oregon Activity: Discovering Oregon's best slopes to ski and swimming holes to jump in