Destination Development
Travel Oregon’s Destination Development department serves Oregon to create robust and sustainable tourism economies by developing authentic, world-class experiences for travelers that aim to preserve, enhance and celebrate the local landscape and culture.
The primary focus of this team is to activate community-based and statewide networks to advance tourism-related projects that lead to new visitor experiences in the outdoor recreation, culinary and agritourism and cultural heritage spaces, and support better management of destinations through activities that reduce congestion and inspire visitor stewardship.
• Oversees development and delivery of Rural Tourism Studio
• Oversees development and delivery of sustainable tourism efforts including Travel Oregon Forever
• Oversees Product Niche Development efforts
Favorite Oregon Activity: Backcountry skiing and hiking in the Wallowas
• Serves as liaison between the Destination Development team and external agency partners, contractors and stakeholders
• Provides executive support to Vice President, Destination Development
• Coordinates departmental reporting including quarterly commission reports, departmental strategic plan updates and Travel Oregon's Annual Report
• Coordinates department accounting, budgeting and contracting needs
Favorite Oregon Activity: Discovering Oregon's best slopes to ski and swimming holes to jump in
• Oversees a team that develops programs and projects aiming to provide world-class visitor experiences in Oregon
• Manages culinary and agritourism development and our statewide agritourism industry working group
• Spearheads visitor transportation strategy and agency participation
• Participates in community-based tourism development and provides follow-up leadership and support to action teams.
Favorite Oregon Activity: Paddelboarding on one of Oregon’s pristine bodies of water… followed up by an in-town local food and beverage walking/biking tour.
• Coordinates and manages projects, meetings and events of the Product Development studio, which includes topics of outdoor recreation and bicycle tourism, culinary and agricultural tourism, and visitor transportation
• Manages the daily operations and coordination of the Bike Friendly Business, Oregon Food Trails and Bicycle Ambassador programs
• Provides overall support to the Oregon Outdoor Recreation Network and its action teams, the Oregon Agritourism Network and to Tour Operators, Guides & Outfitters trainings
Favorite Oregon Activity: Backpacking and alpine lake swimming in the Wallowas.
• Leads the development and delivery of the Oregon Tourism Studio and community-based services programing
• Coaches and resources destination-based Networks and Oregon Tourism Studio community leadership to achieve outcomes of 15-year regional visions
• Facilitates opportunities around tourism planning, strategy, and capacity building to meet the needs of Oregon’s tourism industry and enhance community impacts
Favorite Oregon Activity: Seeking Oregon’s best hidden culinary experiences from farms, ranches, and historic downtowns in rural Oregon