Photo by Anthony Smith, courtesy of Bike Magazine

Destination Development

Kristin Dahl

Kristin Dahl

Vice President, Destination Development

• Oversees development and delivery of Rural Tourism Studio
• Oversees development and delivery of sustainable tourism efforts including Travel Oregon Forever
• Oversees Product Niche Development efforts

Favorite Oregon Activity: Backcountry skiing and hiking in the Wallowas

Jordan McCauley

Jordan McCauley

Destination Development Administrative Assistant

• Provides support service for Vice President, Destination Development
• Point person for information on Destination Development programs
• Supports completion of duties identified in the department's strategic plan

Favorite Oregon Activity: Discovering Oregon's best slopes to ski and swimming holes to jump in

Scott Bricker

Scott Bricker

Director, Product Development

• Spearheads Oregon’s bicycle tourism development initiative including the Bicycle Tourism Studio
• Spearheads active transportation projects
• Supports the development of an outdoor recreation strategy
• Supports sustainable development initiatives including Travel Oregon Forever and the Rural Tourism Studio

Favorite Oregon Activity: Mountain Biking in Central Oregon, pub crawling by bike in Portland and walking the beaches on the coast.

Hilary Sager

Hilary Sager

Product Development Coordinator

• Provides program coordination and overall support to Product Development Studio, which includes topics of outdoor recreation and bicycle tourism, culinary and agricultural tourism, and visitor transportation
• Assists with content development for the Oregon Tourism Studio product development workshops and other destination trainings
• Coordinates and manages the daily operations of the Bike Friendly Business program and other projects related to program outreach and execution

Favorite Oregon Activity: Backpacking and alpine lake swimming in the Wallowas.

Stephen Hatfield

Stephen Hatfield

Outdoor Recreation Specialist

• Responsible for oversight and management of the Oregon Outdoor Recreation Network and related initiatives.
• Main point of contact for outdoor recreation business development and training
• Supports outdoor recreation product development, including bicycle tourism
• Supports community-based tourism studios tied to outdoor recreation

Favorite Oregon Activity: Trail running solo, backcountry skiing with friends, backpacking with my family.

Andrew Grossmann

Andrew Grossmann

Specialist, Destination Management

• Supports the implementation of sustainable travel and bicycle tourism development initiatives, including running the business recognition programs
• Serves as the Destination Development lead for team communications
• Serves as the Destination Development team liaison to Global Marketing for all projects that flow through the Global Marketing studios

Favorite Oregon Activity: Soaking in primitive hot springs

Alexa Carey

Alexa Carey

Director, Community-Based Services

971-717-6178

• Coordinates and delivers culinary and agritourism development programs
• Convenes and facilitates community-led action teams
• Collaborates with internal and external teams on rural business initiatives

Favorite Oregon Activity: Seeking Oregon’s best hidden culinary experiences from farms, ranches, and historic downtowns in rural Oregon

Kayla Dunn

Kayla Dunn

Community-Based Services Coordinator

971-717-6221

•Coordinates production of the Oregon Tourism Studio programs, including trainings on outdoor recreation, bicycle tourism and agritourism.
•Provides general project management support on key community-based service initiatives.
•Serves as a point of contact and liaison for the industry on community-based planning and capacity resources.

Favorite Oregon Activity: Frolicking on remote forest trails and kayaking through wetland vegetation