Destination Development
Travel Oregon’s Destination Development department serves Oregon to create robust and sustainable tourism economies by developing authentic, world-class experiences for travelers that aim to preserve, enhance and celebrate the local landscape and culture.
The primary focus of this team is to activate community-based and statewide networks to advance tourism-related projects that lead to new visitor experiences in the outdoor recreation, culinary and agritourism and cultural heritage spaces, and support better management of destinations through activities that reduce congestion and inspire visitor stewardship.
Scott Bricker
Interim Vice President, Destination Development
971.717.6185
• Oversees a team that develops programs and projects aiming to provide world-class visitor experiences in Oregon
• Manages culinary and agritourism development and our statewide agritourism industry working group
• Spearheads visitor transportation strategy and agency participation
• Participates in community-based tourism development and provides follow-up leadership and support to action teams.
Favorite Oregon Activity: Paddelboarding on one of Oregon’s pristine bodies of water… followed up by an in-town local food and beverage walking/biking tour.
• Leads the development and delivery of the Oregon Tourism Studio and community-based services programing
• Coaches and resources destination-based Networks and Oregon Tourism Studio community leadership to achieve outcomes of 15-year regional visions
• Facilitates opportunities around tourism planning, strategy, and capacity building to meet the needs of Oregon’s tourism industry and enhance community impacts
Favorite Oregon Activity: Seeking Oregon’s best hidden culinary experiences from farms, ranches, and historic downtowns in rural Oregon
• Manages and oversees the Oregon Food Trails Program and Digital Marketing Boost Program in service of small tourism businesses, providing trainings, partnership opportunities, networking and marketing resources.
• Develops tools and resources to support industry partners in learning about and developing product within emerging visitor experience areas.
• Collaborates with internal departments and external agency partners to develop and deploy communications strategies to help solve complex challenges in high-use recreation areas.
• Serves as liaison to Global Marketing team, connecting new product and information coming out of Oregon’s destinations to Travel Oregon’s marketing channels.
Favorite Oregon Activity: Backpacking and alpine lake swimming in the Wallowas.
• Conceptualize, develop, manage and evolve DDEV programs and initiatives
• Develop, manage and/or collaborate on internal and external teams that address complex destination challenges and issues
• Lead planning and execution for a variety of industry events
Favorite Oregon Activity: Sharing Oregon's outdoor beauty with her two kiddos.
• Serves as liaison between the Destination Development team and external agency partners, tourism businesses and community stakeholders.
• Manages accounting and internal operations of Destination Development investments such as the Destination Ready program, Oregon Trails Fund and other strategic investments.
• Develops departmental communications, presentations, reports and letters of support.
• Coordinates and tracks departmental budgets, contracts and financial compliance.
Favorite Oregon Activity: Discovering Oregon's best slopes to ski and swimming holes to jump in