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Destination Development

Kristin Dahl

Kristin Dahl

Vice President, Destination Development

• Oversees development and delivery of Rural Tourism Studio
• Oversees development and delivery of sustainable tourism efforts including Travel Oregon Forever
• Oversees Product Niche Development efforts

Favorite Oregon Activity: Backcountry skiing and hiking in the Wallowas

Jordan McCauley

Jordan McCauley

Destination Development Coordinator

• Serves as liaison between the Destination Development team and external agency partners, contractors and stakeholders
• Provides executive support to Vice President, Destination Development
• Coordinates departmental reporting including quarterly commission reports, departmental strategic plan updates and Travel Oregon's Annual Report
• Coordinates department accounting, budgeting and contracting needs

Favorite Oregon Activity: Discovering Oregon's best slopes to ski and swimming holes to jump in

Scott Bricker

Scott Bricker

Director, Product Development

• Oversees a team that develops programs and projects aiming to provide world-class visitor experiences in Oregon
• Manages culinary and agritourism development and our statewide agritourism industry working group
• Spearheads visitor transportation strategy and agency participation
• Participates in community-based tourism development and provides follow-up leadership and support to action teams.

Favorite Oregon Activity: Paddelboarding on one of Oregon’s pristine bodies of water… followed up by an in-town local food and beverage walking/biking tour.

Hilary Sager

Hilary Sager

Product Development Coordinator

• Coordinates and manages projects, meetings and events of the Product Development studio, which includes topics of outdoor recreation and bicycle tourism, culinary and agricultural tourism, and visitor transportation
• Manages the daily operations and coordination of the Bike Friendly Business, Oregon Food Trails and Bicycle Ambassador programs
• Provides overall support to the Oregon Outdoor Recreation Network and its action teams, the Oregon Agritourism Network and to Tour Operators, Guides & Outfitters trainings

Favorite Oregon Activity: Backpacking and alpine lake swimming in the Wallowas.

Stephen Hatfield

Stephen Hatfield

Outdoor Recreation Manager

• Responsible for oversight and management of the Oregon Outdoor Recreation Network and related initiatives
• Main point of contact for outdoor recreation business development and training
• Supports outdoor recreation product development, including bicycle tourism
• Supports community-based tourism studios tied to outdoor recreation


Favorite Oregon Activity: Trail running solo, backcountry skiing with friends, backpacking with my family.

Andrew Grossmann

Andrew Grossmann

Destination Development Manager

• Supports the implementation of sustainable travel and bicycle tourism development initiatives, including running the business recognition programs
• Serves as the Destination Development lead for team communications
• Serves as the Destination Development team liaison to Global Marketing for all projects that flow through the Global Marketing studios

Favorite Oregon Activity: Soaking in primitive hot springs

Alexa Carey

Alexa Carey

Director, Community-Based Services

971.717.6178

• Leads the development and delivery of the Oregon Tourism Studio and community-based services programing
• Coaches and resources destination-based Networks and Oregon Tourism Studio community leadership to achieve outcomes of 15-year regional visions
• Facilitates opportunities around tourism planning, strategy, and capacity building to meet the needs of Oregon’s tourism industry and enhance community impacts


Favorite Oregon Activity: Seeking Oregon’s best hidden culinary experiences from farms, ranches, and historic downtowns in rural Oregon

Kayla Dunn

Kayla Dunn

Community-Based Services Coordinator

971.717.6221

• Manages production of Oregon Tourism Studio and community-based programming in destinations that demonstrate need and readiness
• Facilitates intake & evaluation process with Oregon communities expressing interest in future development programming
• Provides project management support & input on key community-based service initiatives
• Serves as a point of contact and liaison for the industry on community-based development and capacity resources

Favorite Oregon Activity: Frolicking on remote forest trails and kayaking through wetland vegetation

Bri Matthews

Bri Matthews

Community-Based Services Manager

971.717.6205

• Coordinates on-going efforts to support capacity, knowledge and technical assistance to Oregon Tourism Studio communities
• Supports and connects local leaders to amplify the impact and outcomes of community-based programming
• Connects community tourism development projects back into Travel Oregon channels

Favorite Oregon Activity: Hiking in the Cascades and discovering Oregon's best culinary experiences.