Photo by Anthony Smith, courtesy of Bike Magazine

Destination Development

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Scott Bricker

Interim Vice President, Destination Development

• Oversees a team that develops programs and projects aiming to provide world-class visitor experiences in Oregon
• Manages culinary and agritourism development and our statewide agritourism industry working group
• Spearheads visitor transportation strategy and agency participation
• Participates in community-based tourism development and provides follow-up leadership and support to action teams.

Favorite Oregon Activity: Paddleboarding on one of Oregon’s pristine bodies of water… followed up by an in-town local food and beverage walking/biking tour.

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Alexa Carey

Director, Community-Based Services


• Leads the development and delivery of the Oregon Tourism Studio and community-based services programing
• Coaches and resources destination-based Networks and Oregon Tourism Studio community leadership to achieve outcomes of 15-year regional visions
• Facilitates opportunities around tourism planning, strategy, and capacity building to meet the needs of Oregon’s tourism industry and enhance community impacts

Favorite Oregon Activity: Seeking Oregon’s best hidden culinary experiences from farms, ranches, and historic downtowns in rural Oregon

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Hilary Sager

Destination Development Manager

• Manages and oversees the Oregon Food Trails Program and Digital Marketing Boost Program in service of small tourism businesses, providing trainings, partnership opportunities, networking and marketing resources.
• Develops tools and resources to support industry partners in learning about and developing product within emerging visitor experience areas.
• Collaborates with internal departments and external agency partners to develop and deploy communications strategies to help solve complex challenges in high-use recreation areas.
• Serves as liaison to Global Marketing team, connecting new product and information coming out of Oregon’s destinations to Travel Oregon’s marketing channels.

Favorite Oregon Activity: Backpacking and alpine lake swimming in the Wallowas.

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Nastassja Olson

Destination Development Program Manager


• Conceptualize, develop, manage and evolve DDEV programs and initiatives
• Develop, manage and/or collaborate on internal and external teams that address complex destination challenges and issues
• Lead planning and execution for a variety of industry events

Favorite Oregon Activity: Sharing Oregon's outdoor beauty with her two kiddos.