Sunset at Haystack Rock, Cannon Beach

Insights & Impact

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Petra Hackworth

Vice President, Insights & Impact


• Plans and oversees travel trade strategic plan, including industry education on travel trade and strategy for participation in sales-oriented shows
• Oversees collaboration with external partners and internal teams to set international traditional and social media strategies
• Represents Travel Oregon in international partnerships, on trade missions and to international media

Favorite Oregon Activity: Spending time at the coast and wine tasting

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Kate Baumgartner

External and Public Affairs Strategist

• Lead and manage Travel Oregon’s industry policy development through collaborative industry and agency partnerships.
• Develop and direct engagement strategies with Federal, State, and local policymakers.
• Amplify awareness of tourism and its economic impact throughout the state via development and delivery of key industry messages.

Favorite Oregon Activity: Skiing in the Central Cascades in the winter, exploring our local gardens and flower farms in the summer!

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Lisa Itel

Director, Industry Relations


• Lead Travel Oregon’s grants programs and team
• Lead Travel Oregon’s integrated partnership strategy and oversee the execution of partnerships and sponsorships
• Lead Travel Oregon’s collaboration with Oregon’s economic development infrastructure
Favorite Oregon Activity: Riding the tram to the top of Mt. Howard at Wallowa Lake

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Matthew Finn

Industry Relations Coordinator

• Supports Industry Relations operations and staff.
• Supports industry events logistics.
• Coordinates logistics for the annual Governor’s Conference on Tourism.

Favorite Oregon Activity: Running or cycling Oregon’s many trails and devouring summer vegetables.

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Javier Parada Torres

Research Specialist

• Acts as the primary support for Travel Oregon’s research function.
• Assists in the execution and publication of the research studies conducted either in-house or through contractors.
• The outcome of these studies translate into decisions and tactics that align with the agency’s strategic plan and goals.

Favorite Oregon Activity: Mountain biking at Black Rock or any of the trail systems in Oregon.

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Allie Gardner

Industry Communications Manager

• Leads efforts in industry media relations to raise awareness of the value of tourism for Oregon’s economy, communities and environment.
• Develops and executes the annual industry communications plan.
• Writes and edits a wide range of documents, talking points, press releases; serves as spokesperson for Travel Oregon.
• Acts as backup for consumer communications PR inquiries.

Favorite Oregon Activity: Exploring the coast, hiking or running old-growth trails, biking around Portland and sipping Oregon wine.

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Allison Keeney

Consumer Communications Manager

• Leads efforts in consumer media relations to inspire overnight travel to Oregon's seven tourism regions.
• Develops and executes the annual consumer communications plan.
• Leads internal cross-collaboration work to help elevate consumer campaigns and special projects; serves as spokesperson for Travel Oregon.
• Acts as backup for industry communications PR inquiries.

Favorite Oregon Activity: Enjoying live music at the many unique venues across the state.

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Jamie Porter

Content Editor

• Oversees the industry site
• Composes and edits all industry-facing newsletters
• Maintains and updates the internal communications content calendar