Juniper tree overlooking the Deschutes by Mia Sheppard

Leadership Team

Todd Davidson

Chief Executive Officer


• Leads relationship with Governor, Legislature, Tourism Commission and state agencies
• Leads relationship with national tourism policy and strategy, administration and Congress
• Oversees agency strategic direction and performance
• Oversees agency administration, resource allocation, vision and culture

Favorite Oregon Activity: Fly fishing any number of incredible spots in Oregon

Sarah Watson

Manager, Executive & Commission Administration


• Implements strategies and projects and supports key relationships to further the reach and productivity of the Chief Executive Office
• Key liaison to the Oregon Tourism Commission, the Governor’s office, agency heads, legislators, congressional offices, national industry and policy-making offices, and other state travel offices and corporate contacts
• Manages Commission meetings and commissioner engagement

Favorite Oregon Activity: Golfing the state's fabulous courses with scenic views of mountains or the coast

Teresa O'Neill

Vice President, Global Strategic Partnerships

Oversees the Global Strategic Partnerships team which includes the following program areas:
• Regional Cooperative Tourism Program
• Industry Services
• Grants
• Strategic Partnership Development

Favorite Oregon Activity: A day on the slopes or a golf course in beautiful Central Oregon, followed by a tasty Pinot Noir

Kevin Wright

Vice President, Global Marketing


• Leads Global Marketing program of work
• Develops strategic marketing plan to position Oregon as an unparalleled travel destination
• Leads agency-wide marketing services studios areas of focus, workflow, staffing and budgets

Favorite Oregon Activity: Swinging for Oregon Steel

Petra Hackworth

Vice President, Global Sales


• Plans and oversees travel trade strategic plan, including industry education on travel trade and strategy for participation in sales-oriented shows
• Oversees collaboration with external partners and internal teams to set international traditional and social media strategies
• Represents Travel Oregon in international partnerships, on trade missions and to international media

Favorite Oregon Activity: Spending time at the coast and wine tasting

Scott Bricker

Interim Vice President, Destination Development

• Oversees a team that develops programs and projects aiming to provide world-class visitor experiences in Oregon
• Manages culinary and agritourism development and our statewide agritourism industry working group
• Spearheads visitor transportation strategy and agency participation
• Participates in community-based tourism development and provides follow-up leadership and support to action teams.

Favorite Oregon Activity: Paddelboarding on one of Oregon’s pristine bodies of water… followed up by an in-town local food and beverage walking/biking tour.