Leadership Team

• Leads relationship with Governor, Legislature, Tourism Commission and state agencies
• Leads relationship with national tourism policy and strategy, administration and Congress
• Oversees agency strategic direction and performance
• Oversees agency administration, resource allocation, vision and culture

Favorite Oregon Activity: Fly fishing any number of incredible spots in Oregon

• Oversees Operations, Industry & Visitor Services and Destination Development programs
• Oversees Industry Relations and, along with Chief Executive Officer, acts as primary agency contact for policy makers
• Oversees strategic planning for agency including industry influence development

Favorite Oregon Activity: Cycling in rural Oregon

Oversees the Global Strategic Partnerships team which includes the following program areas:
• Regional Cooperative Tourism Program
• Industry Services
• Grants
• Strategic Partnership Development

Favorite Oregon Activity: A day on the slopes or a golf course in beautiful Central Oregon, followed by a tasty Pinot Noir

• Leads Global Marketing program of work
• Develops strategic marketing plan to position Oregon as an unparalleled travel destination
• Leads agency-wide marketing services studios areas of focus, workflow, staffing and budgets

Favorite Oregon Activity: Swinging for Oregon Steel

• Plans and oversees travel trade strategic plan, including industry education on travel trade and strategy for participation in sales-oriented shows
• Oversees collaboration with external partners and internal teams to set international traditional and social media strategies
• Represents Travel Oregon in international partnerships, on trade missions and to international media

Favorite Oregon Activity: Spending time at the coast and wine tasting

• Oversees the agency's Financial Management
• Oversees the organization's Human Resources & Benefits Management
• Manages the agency's facilities

Favorite Oregon Activity: The Oregon Shakespeare Festival

• Oversees development and delivery of Rural Tourism Studio
• Oversees development and delivery of sustainable tourism efforts including Travel Oregon Forever
• Oversees Product Niche Development efforts

Favorite Oregon Activity: Backcountry skiing and hiking in the Wallowas

• Lead and manage Agency internal policy development.
• Work collaboratively with internal and external stakeholders to develop and advocate for state and local policy positions that support Travel Oregon’s strategic plan.
• Develop and support Agency policy and engagement strategies with Federal, State, and local policy makers and connect these efforts with stakeholders and industry leaders.

Favorite Oregon Activity: Anything with boats – multi-day raft trips on the John Day, sailing on the Columbia, or kayaking Waldo Lake.

• Project manages the planning, development and day-to-day implementation of Travel Oregon’s strategic plan
• Manages cross-functional strategic projects
• Supports the executive team in special projects

Favorite Oregon Activity: Mountain biking and van camping in Oregon’s high desert

• Implements strategies and projects and supports key relationships to further the reach and productivity of the Chief Executive Office
• Key liaison to the Oregon Tourism Commission, the Governor’s office, agency heads, legislators, congressional offices, national industry and policy-making offices, and other state travel offices and corporate contacts
• Manages Commission meetings and commissioner engagement

Favorite Oregon Activity: Golfing the state's fabulous courses with scenic views of mountains or the coast

• Supports CEO
• Acts as liasion to Oregon Tourism Commission
• Supports the Tourism and Hospitality Consortium

Favorite Oregon Activity: Family bike rides in Central Oregon

• Supports the Global Marketing department
• Coordinates departmental marketing meetings, trainings, initiatives and communications
• Provides administrative support to the Vice President, Global Marketing

Favorite Oregon Activity: Exploring the coast with my family and enjoying Oregon wines