Leadership Team
Travel Oregon’s leadership team drives the strategies aimed at long-term organizational and industry success.
This charge includes setting the strategic direction of Travel Oregon, ensuring the work we do is aligned with our key objectives, and making sure that the agency’s resources are invested at their highest and best use.
• Leads relationship with Governor, Legislature, Tourism Commission and state agencies
• Leads relationship with national tourism policy and strategy, administration and Congress
• Oversees agency strategic direction and performance
• Oversees agency administration, resource allocation, vision and culture
Favorite Oregon Activity: Fly fishing any number of incredible spots in Oregon
• Implements strategies and projects and supports key relationships to further the reach and productivity of the Chief Executive Office
• Key liaison to the Oregon Tourism Commission, the Governor’s office, agency heads, legislators, congressional offices, national industry and policy-making offices, and other state travel offices and corporate contacts
• Manages Commission meetings and commissioner engagement
Favorite Oregon Activity: Golfing the state's fabulous courses with scenic views of mountains or the coast
Oversees the Global Strategic Partnerships team which includes the following program areas:
• Regional Cooperative Tourism Program
• Industry Services
• Grants
• Strategic Partnership Development
Favorite Oregon Activity: A day on the slopes or a golf course in beautiful Central Oregon, followed by a tasty Pinot Noir
• Leads Global Marketing program of work
• Develops strategic marketing plan to position Oregon as an unparalleled travel destination
• Leads agency-wide marketing services studios areas of focus, workflow, staffing and budgets
Favorite Oregon Activity: Swinging for Oregon Steel
• Plans and oversees travel trade strategic plan, including industry education on travel trade and strategy for participation in sales-oriented shows
• Oversees collaboration with external partners and internal teams to set international traditional and social media strategies
• Represents Travel Oregon in international partnerships, on trade missions and to international media
Favorite Oregon Activity: Spending time at the coast and wine tasting
• Project manages the planning, development and day-to-day implementation of Travel Oregon’s strategic plan
• Manages cross-functional strategic projects
• Supports the executive team in special projects
Favorite Oregon Activity: Mountain biking and van camping in Oregon’s high desert
• Leads Travel Oregon’s industry communications that align with the agency’s strategic plan in order to enhance the economic impact of tourism throughout the state.
• Provides review of all industry-facing content, reports and collateral ensuring written materials are error-free and aligned with agency voice/brand. Produces agency talking points, press releases and website content.
• Serves as the official spokesperson for Travel Oregon.
Favorite Oregon Activity: Soaking up the sunshine in Central Oregon while sipping a local IPA
• Oversees the industry site
• Composes and edits all industry-facing newsletters
• Maintains and updates the internal communications content calendar
• Manages Industry Communications team meetings