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Juniper tree overlooking the Deschutes by Mia Sheppard

Leadership Team

Todd Davidson

Todd Davidson

Chief Executive Officer

503.967.1568

• Leads relationship with Governor, Legislature, Tourism Commission and state agencies
• Leads relationship with national tourism policy and strategy, administration and Congress
• Oversees agency strategic direction and performance
• Oversees agency administration, resource allocation, vision and culture

Favorite Oregon Activity: Fly fishing any number of incredible spots in Oregon

Sarah Watson

Sarah Watson

Executive Assistant, CEO and Commission Administration

971.352.6715

• Implements strategies and projects and supports key relationships to further the reach and productivity of the Chief Executive Office
• Key liaison to the Oregon Tourism Commission, the Governor’s office, agency heads, legislators, congressional offices, national industry and policy-making offices, and other state travel offices and corporate contacts
• Manages Commission meetings and commissioner engagement

Favorite Oregon Activity: Golfing the state's fabulous courses with scenic views of mountains or the coast

Teresa O'Neill

Teresa O'Neill

Vice President, Global Strategic Partnerships

Oversees the Global Strategic Partnerships team which includes the following program areas:
• Regional Cooperative Tourism Program
• Industry Services
• Grants
• Strategic Partnership Development

Favorite Oregon Activity: A day on the slopes or a golf course in beautiful Central Oregon, followed by a tasty Pinot Noir

Kevin Wright

Kevin Wright

Vice President, Global Marketing

971.717.6222

• Leads Global Marketing program of work
• Develops strategic marketing plan to position Oregon as an unparalleled travel destination
• Leads agency-wide marketing services studios areas of focus, workflow, staffing and budgets

Favorite Oregon Activity: Swinging for Oregon Steel

Petra Hackworth

Petra Hackworth

Vice President, Global Sales

971.717.6191

• Plans and oversees travel trade strategic plan, including industry education on travel trade and strategy for participation in sales-oriented shows
• Oversees collaboration with external partners and internal teams to set international traditional and social media strategies
• Represents Travel Oregon in international partnerships, on trade missions and to international media

Favorite Oregon Activity: Spending time at the coast and wine tasting

Jeff Hampton

Jeff Hampton

Vice President, Operations

971.717.6210

• Oversees the agency's Financial Management
• Oversees the organization's Human Resources & Benefits Management
• Manages the agency's facilities

Favorite Oregon Activity: The Oregon Shakespeare Festival

Kristin Dahl

Kristin Dahl

Vice President, Destination Development

• Oversees development and delivery of Rural Tourism Studio
• Oversees development and delivery of sustainable tourism efforts including Travel Oregon Forever
• Oversees Product Niche Development efforts

Favorite Oregon Activity: Backcountry skiing and hiking in the Wallowas

Nastassja Olson

Nastassja Olson

Project Manager, Strategy

971.717.6203

• Project manages the planning, development and day-to-day implementation of Travel Oregon’s strategic plan
• Manages cross-functional strategic projects
• Supports the executive team in special projects

Favorite Oregon Activity: Mountain biking and van camping in Oregon’s high desert

Sara Morrissey

Sara Morrissey

Public Affairs Manager

971.717.6179

• Lead and manage Agency internal policy development.
• Work collaboratively with internal and external stakeholders to develop and advocate for state and local policy positions that support Travel Oregon’s strategic plan.
• Develop and support Agency policy and engagement strategies with Federal, State, and local policy makers and connect these efforts with stakeholders and industry leaders.

Favorite Oregon Activity: Anything with boats – multi-day raft trips on the John Day, sailing on the Columbia, or kayaking Waldo Lake.

Jaime Eder

Jaime Eder

Coordinator, Global Communications

971.717.6196

• First point of contact for all consumer and industry-facing media inquiries
• Develops press trip itineraries
• Tracks and manages Travel Oregon’s earned media coverage

Favorite Oregon Activity: Soaking up the sunshine in Central Oregon while sipping a local IPA

Jamie Porter

Jamie Porter

Industry Communications Content Editor

• Oversees the industry site
• Composes and edits all industry-facing newsletters
• Maintains and updates the internal communications content calendar
• Manages Industry Communications team meetings