Office of the CEO
Travel Oregon’s leadership team drives the strategies aimed at long-term organizational and industry success.
This charge includes setting the strategic direction of Travel Oregon, ensuring the work we do is aligned with our key objectives, and making sure that the agency’s resources are invested at their highest and best use.
• Leads relationship with Governor, Legislature, Tourism Commission and state agencies
• Leads relationship with national tourism policy and strategy, administration and Congress
• Oversees agency strategic direction and performance
• Oversees agency administration, resource allocation, vision and culture
Favorite Oregon Activity: Fly fishing any number of incredible spots in Oregon
• Applies systemic and strategic thinking to develop and execute the market awareness strategy, management of departmental and organizational operations, and delivery of branding, advertising, promotion, and sales outcomes to support Travel Oregon’s mission.
• Manages staffing/talent, priorities, outcomes, and budgets, and serves as a liaison with industry organizations to provide counsel to local communities and businesses to elevate the awareness of Oregon as a travel destination.
Favorite Oregon Activity: Swinging for Oregon Steel
• Plans and oversees travel trade strategic plan, including industry education on travel trade and strategy for participation in sales-oriented shows
• Oversees collaboration with external partners and internal teams to set international traditional and social media strategies
• Represents Travel Oregon in international partnerships, on trade missions and to international media
Favorite Oregon Activity: Spending time at the coast and wine tasting
• Key liaison to the Oregon Tourism Commission, the Governor’s office, agency heads, legislators, congressional offices, national industry and policy-making offices, and other state travel offices and corporate contacts
• Manages Commission meetings and commissioner engagement
Favorite Oregon Activity: Golfing the state's fabulous courses with scenic views of mountains or the coast