Travel Oregon with Travel Oregon Spring Campaign
Featuring mountain biking, kayaking and culinary delights.
On March 12, 2025, we launched our Spring pulse of Travel Oregon with Travel Oregon. This campaign effort will launch two new films featuring adaptive mountain biking in Central Oregon and brews and beaches on the Oregon Coast.
This campaign will have robust content promotion on Travel Oregon social media channels as well, with the team creating a special lineup that features mountain biking, kayaking, and culinary delights in the Mt. Hood and Columbia River Gorge region.
Campaign details:
SPRING FLIGHT: March 12, 2025 – May 25, 2025
KEY TARGET:
- IMMERSIVE GUEST: A25-64, Sustainably Focused, Seeks Travel Activities, or Beer or Wine Consumers
- BIPOC/LGBTQ IMMERSIVE GUEST (10%): A25-64, BIPOC, Sustainably Focused, Seeks Travel Activities, or Beer or Wine Consumers
- SPANISH IMMERSIVE GUEST (10%): A25-64, Spanish Lang, Sustainably Focused, Seeks Travel Activities, or Beer or Wine Consumers
MARKETS:
Markets are grouped into 3 buckets: “Most Familiar” (Green); “Familiar” (Blue); “Less Familiar” (Orange)
- Green (15%): Bend, Eugene, Portland, Seattle, Spokane, Medford-Klamath Falls, Yakima, Boise, Chico-Redding, Eureka, and Vancouver B.C.
- Blue (38%): San Francisco, Sacramento, Phoenix, Reno, Denver, San Jose, Twin Falls, Billings, and Las Vegas
- Orange (47%): Honolulu, San Diego, Fresno, Monterey-Salinas, and Los Angeles
TACTICS:
- OTT/CTV (Hulu/Disney, Nexxen)
- OLV (Zefr)
- Live TV (local sports! Watch during tonight’s Blazers v. Knicks game)
- Display (Hey, Google)
- Search
Take advantage of these resources:
- Add or update your free listing on traveloregon.com (include a photo, if possible).
- Sign up to receive our Industry Newsletter for campaign updates.
- Consider participating in Travel Oregon’s Ad Network.