Print Marketing & Sales Lead Services

Welcome Center Brochure Program

Connect with Travelers Ready to Explore Oregon

Did you know that over 250,000 travelers visit Oregon’s Welcome Centers each year? These aren’t just casual browsers — they’re highly engaged visitors actively seeking experiences, accommodations and attractions during their Oregon adventure. Our friendly Travel Advisors help them do just that. A recent study showed that visitors to Travel Oregon’s welcome centers spend 68% more on their entire trip compared to other travelers. In actual amounts, this translates to an average expenditure of $492 per trip, compared to $293 per trip. (Source Dean Runyan)

Why miss the opportunity to put your business directly in their hands?

Affordable, Effective, Season-Long Exposure

For about the cost of a single newspaper ad, your brochure can work for you all season long at Oregon’s eight strategic Welcome Center locations. While digital ads disappear in seconds, your printed materials continue connecting with potential customers day after day.

Maximize Your Marketing ROI

• Targeted Audience: Reach visitors already in Oregon and ready to spend
• Perfect Timing: Connect with travelers at their critical decision-making moment
• Extended Impact: Your brochure continues working for you long after digital ads disappear

Program Benefits That Work for Your Business

Streamlined Shipping and Storage

• Ship all materials to just ONE location – Certified handles distribution to all centers
• Option to ship materials once for the entire season

Flexible Participation Options

• Choose from 6 or 12-month distribution plans to match your budget and season
• Multiple brochure size options available

Bonus Digital Promotion

All participants receive a FREE listing on visitortips.com at no extra cost translated into English, Spanish, German, French and Chinese at no extra cost.

Contact

Certified Folder Display
Matt Preston, Oregon District Sales Manager
Email: mattp@certifiedfolder.com
Phone: 503-252-2570

Allison George, Travel Oregon Visitor Services Manager
Email: ageorge@traveloregon.com

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Travel Oregon Regional Pack (TORP)

Extend Your Reach Through Direct Mail Distribution

The Travel Oregon Regional Pack (TORP) program provides Regional Destination Marketing Organizations (RDMOs) with a powerful and cost-effective way to distribute their printed visitor guides directly to interested travelers.

How It Works

When travelers request information about your region through Travel Oregon’s channels, our fulfillment house processes and mails your visitor guide directly to them—ensuring your marketing materials reach highly qualified leads who have already expressed interest in visiting your area.

Program Benefits

• Targeted Distribution: Connect with travelers who specifically request information about your region
• Seamless Fulfillment: Our professional fulfillment house handles all processing and mailing
• Cost-Effective: Just $1.00 per guide mailed covers all fulfillment services
• Operational Efficiency: Leverage Travel Oregon’s established distribution system
• Quality Presentation: Materials arrive in professional packaging that represents Oregon tourism

Program Details

• Program aligns with Travel Oregon’s marketing calendar
• Professional packaging and handling of all materials
• Comprehensive tracking and reporting of distribution
• Space in this exclusive program is limited

Don’t miss this opportunity to maximize your distribution reach while minimizing costs. Contact us today to secure your spot in this limited-availability program.

Contact

Heather Platanias, Travel Oregon’s Integrated Marketing Coordinator
Email: heatherp@traveloregon.com

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Oregon Postal Automated Leads (OPAL)

Get your printed visitor guides into more hands by leveraging your connection with Travel Oregon.
Oregon Postal Automated Leads (OPAL) connects RDMO and DMO partners directly with domestic travelers who want printed visitor guides. Travelers who order visitor guides from TravelOregon.com will have an opportunity to also request available partner guides.

How does it work?

• When a traveler submits their order on TravelOregon.com, Tourism Engine will parse out the address information to the selected partners. Tourism Engine is a powerful email marketing, marketing automation and leads processing solution built specifically for the Tourism Industry.
• Requests for specific partner guides will be sent directly and automatically to the corresponding DMO partner.
• Partners still manage their own shipping and fulfillment. OPAL is designed to be another source of leads for the partner’s existing fulfillment program.
• There are two pricing options available depending on each partner’s specific data needs, as well as a one-time setup cost. Partners should also budget for any additional postage/shipping costs resulting from the additional source of requests.
• There is a maximum of five DMOs per region who can participate in the program.

For more information, please contact Ariana Bray-Sweet at arianab@traveloregon.com.

 

Global Markets Lead Generation Program

Connect Your Business with Qualified International Travelers

Travel Oregon’s international sales team actively promotes Oregon destinations at trade shows and sales missions worldwide, generating valuable connections with travel agents, tour operators and potential visitors from key global markets.

Tap Into International Tourism Opportunities

Travel Oregon’s fulfillment program provides visitors with information in a timely and professional manner. Additionally, we connect Oregon’s tourism industry with potential visitors through targeted brochure distribution programs.

For international leads, Travel Oregon distributes the international leads received during trade shows and sales missions to the Regional Destination Marketing Offices throughout the state, which then distribute them to their respective members. To access these leads, please contact your local Regional Destination Marketing Office.

Why International Visitors Matter

International travelers typically:

• Stay longer in destination (average 7-14 days)
• Spend more during their visits
• Travel during shoulder seasons
• Explore beyond gateway cities
• Return for repeat visits

Contact

Rose Naigus, Travel Oregon’s Global Sales Coordinator
Email: rosen@traveloregon.com