Consumers are currently spending more time on social media than ever before. As COVID-19 and periods of unexpected crisis continue to impact our daily lives — audience behavior, attitudes and expectations have (and continue to) evolve. Join Erika Wuelfrath, Social Media Strategist at Sparkloft Media, and Sachie Yorck, Content & Digital Community Manager at Travel Oregon, who cover the current state of the crisis consumer, social media best practices, and current trends as a result of COVID-19. You’ll leave this session with actionable takeaways and answers to your frequently asked questions.
View the presentation deck, including an appendix slide with additional resources.
Additional resources related to Instagram stories:
- FAQ from Instagram
- How to Stay Connected Through Stories
- Ultimate Guide to Instagram Stories for Business
- A Step-by-Step Guide: Create Playful and Interactive Instagram Stories
Resources for Instagram Story Design:
- Unfold – https://unfold.com/
- Canva – https://www.canva.com/
This webinar is part of the Small Business Marketing Series developed and hosted by Travel Oregon and is best suited for small and medium size businesses and destination management organizations.