Oregon Wine Country License Plates Matching Grants Program

The mission of Travel Oregon is to inspire travel that drives community enhancement and economic development, creating a better life for Oregonians through strong, sustainable local economies. With funding provided through sales of the Oregon Wine Country license plate, Travel Oregon has established a program to make grant awards available to “tourism promotion agencies” for projects that promote wine and culinary tourism.

A “Tourism Promotion Agency” is defined as:

An incorporated nonprofit organization or governmental units responsible for the tourism promotion of a destination on a year-round basis
A nonprofit entity that manages tourism-related economic development programs and projects
A regional or statewide association that represents entities that rely on tourism-related business for more than 50% of their total income

To learn more about eligibility requirements and the grant process, download the 2020-2021 Oregon Wine Country License Plates Matching Grants Guidelines.

Access all of the application documents.

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Interested in Learning More?

Read up on approved, past grant projects along with rules and amendments.

To read the full text of the Wine Country License Plate rules as they are currently written, click here.

Program Eligibility