Oregon Wine Country License Plates Matching Grant Program

Eligible applicants for funding are limited to “Tourism Promotion Agencies” in Oregon.

ORS 320.300 defines “Tourism Promotion Agency” as:

• An incorporated nonprofit organization or governmental unit responsible for the tourism promotion of a destination on a year-round basis.
• A nonprofit entity that manages tourism-related economic development programs and projects.
• A regional or statewide association that represents entities that rely on tourism-related business for more than 50% of their total income.

Eligible projects or initiatives must provide for the improvement or expansion of the tourism economy in Oregon. Projects must promote wine and/or culinary tourism.

“Tourism promotion” is defined as:

• Advertising, publicizing or distributing information for the purpose of attracting and welcoming visitors.
• Conducting strategic planning and research necessary to stimulate future tourism development.
• Operating tourism promotion agencies (specific to wine and culinary tourism efforts).
• Marketing special events and festivals designed to attract visitors.

Interested in Learning More?

• Read more about the approved 2021-2022 grant projects
• Read more about the approved 2020-2021 grant projects
• Read more about the approved 2019-2020 grant projects
• Read more about the approved 2018-2019 grant projects
• Read more about the approved 2017-2018 grant projects
• Read more about the approved 2015-2016 grant projects

Read the full text of the Wine Country License Plates program rules as they are currently written in state law.