Give the Gift of Oregon
Give the Gift of Oregon is a holiday campaign to inspire Oregonians to shop at local businesses this holiday season. The campaign will run from Nov. 18 – Dec. 31 and has the following primary objective:
Promote Oregon small businesses, encouraging Oregonians to buy local gifts this holiday season. This includes takeout and gift cards from restaurants, lodging gift cards for future trips, Oregon-made products from small retailers and Oregon’s bounty including food, wine, spirits, beer and coffee.
Travel Oregon is collaborating with Business Oregon and regional partners to ensure Give the Gift of Oregon extends statewide. There are many “buy local’” campaigns happening throughout Oregon, and this statewide promotion will highlight many of these during the season on social media with the #GivetheGiftofOregon hashtag.
Industry partners and businesses that choose to participate will be asked to engage on key dates and share the promotion through their consumer channels. Travel Oregon and Regional Destination Management Organizations (RDMOs) will support local businesses and local holiday campaigns through promotion in paid and owned channels.
- Give the Gift of Oregon on traveloregon.com.
How Industry Partners and Businesses Can Support the Campaign
- Have a plan for consumer outreach using “give the gift” key messages and assets below
- E-News
- Social Media
- Website
- Connect with your RDMO and association (Oregon Wine Board, Brewers Guild, etc.):
- Share deals or unique shopping opportunities
- Amplify regional and association messages
- If you don’t know your RDMO, please look it up here.
Key Dates
For the remainder of the campaign, the following key dates listed below in bold are where we ask that all partners, communities and businesses push the same message on, or before, the targeted dates to elevate and bring awareness to the campaign.
- Dec. 9 – Industry Newsletter Distribution
- Dec. 18 – Industry Newsletter Distribution (week before Christmas)
Additional Information
I’m a business and I want to participate in Give the Gift of Oregon – how can I do that?
We recommend you plan for consumer outreach using the same dates we list above and utilize the #GiveTheGiftOfOregon hashtag on social media. We also recommend you connect with your RDMO. If you don’t know your RDMO, please look it up here.
If you have a product to sell, we recommend that you check out Built Oregon marketplace to see if it’s a platform that you’re interested in using.
Built Oregon Marketplace:
- https://www.builtoregon.shop/
- Online platform that connects producers with consumers
- If you’re interested in becoming a marketplace seller, please find information here, including FAQs.
I work for a local jurisdiction, chamber or association that has already organized a holiday campaign and would like to participate. How can I connect?
We recommend that you connect directly to your RDMO to let them know about the opportunity so they can share with Travel Oregon.
I’m a restaurant and I want to learn more about take out consumer platforms?
The Oregon Restaurant & Lodging Association (ORLA) created a toolkit to help localize efforts in promoting the Oregon2Go.com website as a resource for Oregonians looking for local restaurants with takeout and delivery.
This toolkit provides messages and graphics to help ensure correct and consistent messaging. All graphics and sample messages are available for use on social media and web pages, newsletters and other channels as seen fit by our partners. Find opportunities for restaurants to participate here.
Questions? Email industry@traveloregon.com