Travel Oregon is excited to share a new opportunity to help Oregon travel and tourism businesses optimize their Google My Business (GMB) profiles, giving Oregon a competitive advantage as we work to rebuild our tourism industry.
To ensure tourism-related businesses in Oregon are best positioned when we begin marketing again, we partnered with Portland-based company Locl to provide free access to a suite of GMB optimization tools. Locl helps businesses manage GMB profile updates, create offers and events, engage with customer reviews, monitor business performance and act on insights – all in one place and for every location.
This opportunity also aims to help streamline business listing management and add value for partners using the Oregon Tourism Information System (OTIS). Soon OTIS will import business listing updates from Locl, helping power tourism listings on TravelOregon.com and several other partner websites.