For responsible recreation messaging related to COVID-19 guidelines, please visit: https://www.oregon.gov/orec/Pages/COVID-19-Messaging-Toolkit.aspx
As interest in Oregon’s outdoor recreation grows, so does the need to preserve and protect our treasured natural assets. Until now there has been no master toolkit for how to share our values for recreating with respect. Prompted by the Oregon Outdoor Recreation Initiative, a diverse group of stakeholders participated in the development of “Take Care Out There,” a new communication toolkit to help promote responsible recreation in Oregon and ensure outdoor opportunities for health, connection and joy for generations to come.
The toolkit includes a set of messages and tools designed to encourage behavior that protects and preserves Oregon’s natural spaces, increases safety and reduces damage, speaking to both residents and visitors alike.
The following resources are available to help you leverage the campaign:
- Download the Style Guide.
- Access the key messages to use in your visitor communications.
- View and share the video via the YouTube link or download the video assets here.
- Share images and content through your social channels, websites and newsletters.
Below you’ll find images to use on social media channels, newsletters and websites. The jpg files are intended to be used as they are, while the png files are designed to be customizable for your organization or region, so feel free to add your own photo.
Below you’ll find jpgs, PDFs and InDesign files (for designers) for rack cards, posters and tear offs.
Social Media and Website Messaging
Access the “Take Care Out There” communications best practices document for social media copy as well as tips for communicating through your social channels, website and in your newsletters.