Oregon’s communities and destinations have been impacted by COVID-19, wildfires and significant social and civic unrest. As communities rebuild and reimagine their tourism offerings in a manageable, sustainable way, it can stimulate the local economy, protect and enhance local resources and foster community pride. In advance of what we anticipate will be a very active summer travel season, Travel Oregon’s Destination Ready program aims to partner with Oregon’s tourism destinations—geographic areas consisting of a set of resources and attractions that are visited by tourists—to bolster key tourism products and experiences that will aid in destination recovery and resiliency.
The program is led by Travel Oregon’s Destination Development (DDEV) department, which has a strong history of engaging with tourism destination organizations and partners to support the development of the key visitor experiences, businesses and organizations that make up a destination’s fabric. To continue this work amid unpredictable industry conditions, DDEV has curated a set of visitor experience project categories and associated projects that are available to destination organizations for immediate funding and support by Travel Oregon.
Project awards can range from $10,000 – $50,000 in combined cash and consulting time per project category; all projects are expected to be “shovel-ready” and completed within six months of the execution of a financial agreement. This $250,000 direct investment program is part of a larger suite of investments Travel Oregon will be deploying in 2021.
Interested organizations must be prepared to engage in this short-term project commitment through their leadership, participation and implementation. Applications must demonstrate the capacity to manage the funds and ensure successful project execution by the applicant, partner organization or entity.
View the program overview document