Visitor Transportation Options
Attendees of the North Coast Destination Management Studio identified reducing congestion during peak seasons and in high-use areas as a priority for the destination. Initial project work began with a desire to create a printed collateral piece to communicate alternative transportation options to visitors along the North Coast.
This action team is working to find ways to encourage visitors to use alternate transportation to and around the coast, and incentives and outreach are being developed to encourage it. This will help reduce peak season traffic, especially along Highway 101.
The initial effort created rack cards that list visitor transportation options to, from and within Cannon Beach. The rack cards are placed at local hotels and Travel Portland’s Director’s Park Visitor Center.
Lodging properties will be asked to encourage or incentivize guests at the time reservation is made to use public transport to get to Cannon Beach, and when checking in to use other forms of transportation to and from the hotel.
The full program will launch in the Summer of 2020.
Key collaborators are the North Coast Tourism Management Network Transportation action team, Cannon Beach Chamber of Commerce, Oregon Department of Transportation, and local lodging properties, including Air BnB vacation rentals.