Heartline Ranch by Kamrin Nielsen
Umpqua Valley
Rural Tourism Studio
The Umpqua Valley Rural Tourism Studio focused on the communities of the Umpqua Valley region in Southern Oregon.
The Umpqua Valley Rural Tourism Studio was developed in response to the destination’s desire to develop existing bicycle tourism and culinary and agritourism assets.
Umpqua Valley Rural Tourism Studio highlights:
- 66 local tourism stakeholders and residents participated in three workshops between March and April 2017 in Canyonville and Roseburg. Workshop topics included Community Visioning, Bicycle Tourism Development and Culinary and Agritourism Development. Workshop notes, presentations, outreach materials and other resources are available on the Umpqua Valley Rural Tourism Studio Resources page.
- Participants drafted a 15-Year Community Tourism Vision for the Umpqua Valley.
- The Umpqua Valley community received a $20,000 tourism studio matching grant from Travel Oregon to implement projects related to bicycle tourism and agritourism in 2018.
- The Great Umpqua Food Trail was launched in August 2018. As of April 2019, the Great Umpqua Food Trail includes 65 businesses within Douglas County.
- The inaugural NUTcracker race was hosted along the North Umpqua Trail in September 2018.
- The Umpqua Valley community partnered with Travel Oregon to publish a 3 Days in the Umpqua Valley trip idea in February 2018 on traveloregon.com to highlight the local assets and opportunities discussed during the workshops.
For more information about the Umpqua Valley Rural Tourism Studio, contact Wayne Patterson at the Umpqua Economic Development Partnership.
Rural Tourism Studio
Workshops that help rural communities develop and offer high-value, authentic experiences to travelers—in a sustainable, manageable way.
Travel Oregon offers Rural Tourism Studios to help communities build their appeal as visitor destinations with on-the-ground guidance, training and support tailored to each destination’s unique offerings.