Attendees of the Polk County Tourism Studio identified bicycle tourism as a priority impact area for the destination. Initial project work began with the desire to showcase the region’s signature assets and activities across multiple channels.
Key project highlights include:
- Creation of a 2-minute video showcasing bicycling routes, amenities, culinary offerings and natural beauty of Polk County
- Recruitment of social media influencers to help promote the video
- Video launch party held in tandem with an information session on becoming a bike-friendly business
- Creation of online bicycling route descriptions using the RideWithGPS Area Ambassador program
- Development of a local network of bicycling groups
A case study on the Polk County community’s efforts to advance bicycle tourism was developed by Write to Know Consulting in January 2018.