Regional Collaboration

Attendees of the Polk County Tourism Studio identified the need for stronger regional collaboration as a priority impact area for the destination. Initial project work focused on creating stronger alignment within the public and private sector tourism network.

Key project highlights include:

1. Increased trust between local and regional stakeholders
2. Development of a strong network of working relationships
3. Collaborative funding of a University of Oregon Resource Assistance for Rural Environments (RARE) coordinator positions by the cities of Dallas, Monmouth and Independence in 2017 and 2018
4. Leveraging local tourism funds to develop cost effective tourism marketing with Travel Salem

A case study on the Polk County community’s efforts to increase its regional collaboration was developed by Write to Know Consulting in January 2018.