Do you own or work for an outdoor recreation business? Are you a frequent user of public lands for hiking, biking, fishing or hunting? Do you have an unfettered love for the great outdoors and beauty that Oregon offers?
Oregon’s bountiful natural resources are cornerstone to our legacy, our identity, and our economy. As an industry, outdoor recreation has the potential to significantly impact the well-being of Oregon’s communities, its residents, and its natural resources. Developing a shared vision with a common agenda for how we focus our efforts to improve the outdoor recreation economy will ensure that our impacts are positive and inclusive of all.
This is the impetus for a new statewide effort called the Oregon Outdoor Recreation Initiative, which seeks to bring together businesses, agencies, land managers, conservation groups, and recreational user groups around the goal of expanding access to outdoor recreation and increasing the economic impact and sustainability of Oregon’s outdoor recreation industry. To prepare for the launch of this initiative, Travel Oregon convened a leadership team representing key sectors of the outdoor rec industry to lay the groundwork for a vision, desired outcomes, and strategies to achieve these goals.