Fall 2022 registration now open to new registrants.
If you’re new to Why Guides, please complete the registration form. If you have previously completed the Why Guides registration, you will receive a separate email with an opportunity to update your registration information.
Travel Oregon’s Why Guides program is an agency-wide effort to recognize and promote tourism industry operators, guides and outfitters as one of the state’s top tourism assets. This community is made up of local experts who help travelers discover unique experiences, follow destination management principles and provide land stewardship throughout the state, creating a memorable and sustainable experiences for visitors.
In 2021, the Why Guides program saw 76 tour operators, guides and outfitters receive priority marketing and promotion in the U.S. and around the globe through thoughtful promotions, ad campaigns, news segments, sales collateral, tradeshows and media events.