The Why Guides registry is currently closed. The registry will re-open in Fall 2024.
Not sure if you’re already signed up? Email firstname.lastname@example.org to confirm.
Miss the registration deadline for 2023? Take advantage of Travel Oregon’s other resources for Guides & Outfitters and send an email to email@example.com to share your interest in joining the Why Guides program next year.
Travel Oregon’s Why Guides program is an agency-wide effort to recognize and promote tourism industry operators, guides and outfitters as one of the state’s top tourism assets. This community is made up of local experts who help travelers discover unique experiences, follow destination management principles and provide land stewardship throughout the state, creating a memorable and sustainable experiences for visitors.
At the end of last year’s registration, the Why Guides program grew to over 130 tour operators, guides and outfitters partners. Why Guides receive priority marketing and promotion in the US and around the globe through thoughtful promotions, ad campaigns, news segments, sales collateral, tradeshows and media events. Over the last two years, 33 guides have participated in the no-cost Digital Marketing Boost program, receiving wrap-around assessments of their digital marketing and ten hours of hands-on support making updates and improvements to websites, social media, and other digital platforms.