The 2021 Why Guides registration period is now closed.
Please subscribe to the Travel Oregon industry newsletter for more Why Guides opportunities in 2022.
Travel Oregon’s Why Guides program is an agency-wide effort to recognize and promote tourism industry operators, guides and outfitters as one of the state’s top tourism assets. This community is made up of local experts who help travelers discover unique experiences, follow destination management principles and provide land stewardship throughout the state, creating a memorable and sustainable experiences for visitors.
The 2021 Why Guides program saw 76 tour operators, guides and outfitters receive priority marketing and promotion in the U.S. and around the globe through thoughtful promotions, ad campaigns, news segments, sales collateral, tradeshows and media events. While the registry is now closed for 2022, we look forward to continued promotion of our registered Why Guides and hope to reopen the registry to new guides, operators and outfitters soon.