Destination Ready Program

Partnering with Oregon’s tourism destinations to bolster key tourism products and experiences that will aid in destination recovery and resiliency.

The application period for the 2021-22 cycle is now closed.

Eleven communities were selected to move forward in the 2021-22 cycle. View the announcement. 

2021-22 Destination Ready Program Overview

Communities will work with Travel Oregon and expert consultants over a four-month period to develop a destination assessment that identifies key visitor experiences, and projects that will bolster assets central to that experience; Travel Oregon will also provide a high-level baseline report to support this process. Communities that participate in this program will also receive direct support from consultants to develop funding proposals to make progress on completing destination projects based on the assessment results.

This program is geared towards destinations seeking technical assistance to identify strategic product development opportunities and consultant support to develop competitive funding proposals. Entities eligible to serve as the lead applicant for this year’s process are limited to Destination Marketing/Management Organizations, Chambers of Commerce and Oregon’s nine federally recognized tribal governments.

View the 2021-22 Program Overview document for more information.