Marketing & Sales Educational Program
Educational and training video library
Access the video library below for social media tips, marketing and content strategies, online business listing trainings, OTIS (Travel Oregon business listing) related trainings and more.
Developing Marketing & Content Strategy
AI and travel insights, traffic trends, and real-world lessons from the front lines (01:14:59)
A session from 2026 Governor’s conference led by Justin Gibbs, Director of Strategy & Insights at Miles Partnership, in which he explores the complex and exciting implications of artificial intelligence and takes the stage for a conversation, tackling the biggest opportunities and challenges AI presents, through practical case studies and lessons learned, Justin will break down what’s working, what’s not, and what’s next.
Social Media Strategy & Tips
Captivate Travelers with Vertical Video: Tips for Tourism Businesses (33:19)
In this short video you’ll learn why vertical video matters for travel, what kind of content performs best and how to optimize your videos. Caitlin Bussey, Destination Optimization Program Specialist with Miles Partnership shows you how to get started and how to optimize vertical videos. Content by Miles Partnership.
Optimizing Your Digital Presence: Practical Marketing Strategies for Small Teams (49:26)
Small teams wear a lot of hats and digital marketing can feel overwhelming when you can’t be everywhere at once. This session offers practical, budget-friendly strategies to help you focus your time on the things that matter most. We’ll cover how to prioritize digital marketing efforts, create and maintain content efficiently, write basic SEO/AEO-friendly copy, organize photos, and ensure your website stays findable, accessible, and future-ready. You’ll leave with actionable steps you can start using today, whether you’re a business owner, tour operator, nonprofit, or rural destination working with limited time and resources.
Global Sales
Global Sales 101 (19:51)
International tourism is a key part of Oregon’s economy. Research shows that international visitors stay longer, spend more money and visit the United States during off peak travel periods. From overseas sales missions, to local familiarization tours, to the receptive operator buying chain, you’ll find out how Travel Oregon is attracting over 1.5 million international visitors to Oregon and how your organization can benefit by working with these markets. This video will help you better understand how Travel Oregon’s Global Sales team’s daily works leverages this important market.
Global Sales 201 (16:45)
The FIT (Flexible Independent Traveler) market is a vital gateway to bringing high-value international visitors to Oregon – but the process of working with travel trade professionals can feel complex and unfamiliar. View this video to learn key industry terminology, explore the differences between Oregon’s core international markets, and gain insight into how these markets approach visiting Oregon.
Leveraging Familiarization (FAM) Tour Investments (01:08:07)
Take a deep dive into the mechanisms of a FAM tour. Learn how to engage and leverage Global Sales FAM tour opportunities and create long-term business development relationships via this important sales tool. Learn best practices, see how FAM tours develop into business and generate demand for Oregon.
Google Business Profile & Online Listings
Google Business Profiles Fundamentals (28:01)
On October 2, 2024, Travel Oregon and Miles Partnership hosted a training webinar about the importance of Google Business Profiles and how to optimize your listings. You’ll learn how to claim and access your profile and the 5 fundamentals of managing it.
Google Business Profiles Fundamentals (46:47)
On November 9, 2023, Travel Oregon and Miles Partnership hosted a training webinar about the importance of Google Business Profiles. This is a recording of that webinar. For more information, visit industry.traveloregon.com/listings.
Maximize Exposure of your Google Business Profiles (47:17)
On February 15, 2024, Travel Oregon and Miles Partnership hosted a webinar about how to maximize the exposure of your Google Business Profile(s). This webinar is recommended for those who have previously attended or watched the Google Business Profiles Fundamentals webinar that focuses on the 5 Fundamentals of managing your Google Business Profile(s).
Attracting Travelers Through Search & Beyond: Digital Listing Management (24:37)
You’ll learn about the top travel platforms, how AI is influencing travel, and how to claim your business listings in this short video. Platforms include Google Maps, Bing, Yelp, Apple, and Tripadvisor.
Content by Miles Partnership.
OTIS (Business Listing) related trainings
Watch this video for an overview of the Oregon Tourism Information System, which is Travel Oregon’s listing database used for sharing and maintaining Oregon’s tourism-related listings across many websites.
How to use the Oregon Tourism Information System (OTIS) (16:15)
Cecilia Suvagian, of Travel Oregon, demonstrates how to use OTIS. For more information, visit industry.traveloregon.com/otis
Locl partnered trainings
Locl provides businesses with easy-to-use tools that streamline updates to Google, via Google Business Profiles (GBP).
Introduction to Locl + AutoPilot (November 13, 2025) (58:57)
On November 13th, Travel Oregon co-hosted a webinar with Locl about how tourism businesses in Oregon utilize Locl and the platform’s AutoPilot feature to optimize their Google Business Profile. Presented by Cat Sherry, Locl’s Director of Customer Success. For more information visit industry.traveloregon.com/locl.